WHY HUMOUR?

Why did the manager bring a ladder to the meeting?

Because they wanted to reach new heights in their career. :P :P :P

Now that I have your attention, let’s talk about something that can elevate your copywriting: HUMOUR.

A touch of humour can make your content stand out. It not only grabs attention but also makes your message more relatable and memorable. To make humour work in your copy, you need to be someone your audience can trust, like, and relate to. Here are a few things to keep in mind:

1. Know the Purpose of Your Copy: Understand what you want to achieve with your message. Humour should enhance your main point, not overshadow it.
2. Why Humor Matters: A well-placed joke can break the ice, foster connection, and make your brand memorable. It humanises your message, allowing your audience to relate better.
3. Choose the Right Format for Humour: Different formats work for different platforms. A witty one-liner might shine in a tweet, while a funny anecdote could be perfect for a blog post.
4. Know Your Audience: Tailor your humour to resonate with your specific audience. Cultural references or industry-specific jokes can help you connect.

Why Humour?

Humour can significantly enhance your brand, but it comes with its own set of challenges. First, comedy takes risks; it’s about pushing boundaries, and companies often shy away from humour for fear of offending anyone. So, don’t play it too safe—be bold.?

Second, comedy has a point of view; a great joke needs a unique perspective. To ensure your message shines through, avoid getting lost in committee decisions and maintain a clear mission to guide your humour.?

Third, comedy is relatable; your audience must connect with your humour, or the joke won’t land.?

Fourth, comedy is vulnerable; being funny often requires a bit of raw honesty, so don’t hesitate to show your personality.

Lastly, comedy tells the truth; humour resonates because it reflects real experiences, so keeping it genuine is essential.

By keeping these principles in mind, you can create marketing copy that not only informs but also entertains.

PS: If you want lame, non-offensive, offensive, controversial, non-controversial or any kind of humour, ping me.?