Why and How Businesses Should Pay Attention To Mother’s Day

If you’re looking for a reason to make sure your business is ready for Mother’s Day, we have one for you:?Mother’s Day Is One of the Largest Spending Holidays.

It's hard to narrow down a list of the top holiday shopping seasons because it depends on how you measure them. For example, Black Friday and Cyber Monday are typically the busiest shopping days of any given year—but that doesn't necessarily mean they're the most profitable. Mother's Day, on the other hand, is consistently one of the biggest spending holidays both in terms of overall sales and per person average costs.

According to the?National Retail Federation, consumers plan to spend an average of?$246?on their mothers this year. On average, people spend more for Mother’s Day than they do for Valentine’s Day. In total, consumer spending for Mother’s Day is?expected to reach an estimated $31.7 billion. That makes it the second-largest spending holiday (behind Christmas). With a projected growth of another?$3 billion?from last year alone, this holiday has become a gold mine for businesses.

Mother's Day is considered a different kind of holiday, one that's all about pampering and spoiling Mom with gifts (usually flowers, jewelry, or cards). In fact, Mother's Day is ranked as the top spending day on flowers and plants every year, with a greater percentage of purchases coming from men than any other major gift-giving holiday. This presents businesses with a huge opportunity to build their sales.?

Mother’s Day is a big deal. It is a time to celebrate mom. But it’s also an opportunity for businesses to reach out to their customers, whether or not they’re celebrating Mother’s Day themselves.

On average, people spend more on Mother's Day than they do on Valentine's Day; which means you can use Mother's Day in your marketing to attract new customers you wouldn't normally get during Valentine's Day. If you have an e-commerce site, now is the time to promote your business and make sure your website runs smoothly so that potential customers can easily make purchases from your site. Creating a specific plan for marketing around Mother's Day can mean increased sales not just for that day but also for your business as a whole.

Mother's Day is a great opportunity to promote your business, but you may be wondering what types of campaigns are most successful for your industry. To help you brainstorm ideas for this holiday, we'll dive into some examples of Mother's Day campaigns that should improve your current Mother's Day campaign or help you create one from scratch.

• A retail store: Offer a discount on gift cards to use as gifts for mothers, or as gifts for other people, who will then get their purchases delivered by the retail store and made possible by the gift card, which was purchased at a discounted rate.
• A restaurant: Offer a meal that is only available during Mother's Day month (or during Mother's Day week) with an ingredient named after motherhood or mother figures. For example: "The Oprah dinner" could be a special chicken dish that costs $20, with half of the proceeds going to one of Oprah's charities. Or maybe "Oprah dinner" is simply what that special chicken dish is called between May 6th and 13th. In any case, you're associating your brand with Oprah's brand, which might win you some customers based on how popular she is (as long as your chicken tastes good).
• A delivery service: Partner with local restaurants to deliver flower bouquets along with food deliveries on Mother's Day weekend. That way, you're taking care of both the food and the flowers in one go (if it works out logistically), thereby winning over more customers than if you just did either option alone - getting them all their flowers and/or all their food requires them to search multiple services anyway.
• A beauty salon: Get together with other small businesses in your area who offer services related to self-care or pampering (e.g., massage therapists) and put together gift baskets for customers who spend certain amounts of money at each business. The content can range from cheap samples like nail polish bottles or moisturizers to really nice things like full face masks or those heated blankets they have at spas sometimes - whatever fits your budget - but make sure there are enough items.

One type of marketing you should consider for your mother’s day campaigns is location-based marketing, a practice that uses location data to target customers with relevant ads. The main selling point of this approach is its ability to create a customized user experience that drives engagement and makes it more likely for potential customers to purchase your product or service.

Here’s how it works.

Location-based marketing utilizes GPS or wifi signals to pinpoint where an individual with a mobile device is located at any given time. It can also use this information to track patterns in the places they visit most frequently, the length of their commute, and the locations where they spend most of their time. It then targets those who pass by your business or those who are within a designated range around your store by sending them ads based on their interests and geographic location, usually via email or text message. By sending targeted text messages through location-based marketing at the right time (such as during peak business hours), you can boost sales by driving foot traffic into the store and making special offers directly available to those who have already opted in to receiving messages from you previously (which means they're interested enough!).

The best thing about using location-based marketing is that you can reach customers when they're ready to buy something from you. This means they're less likely to window shop and more likely to actually purchase if they visit your physical brick-and-mortar store because, hey--they were alerted by an ad while passing through the neighborhood! Plus, mobile devices allow consumers today always be connected with what's happening right now in real-time—especially if there's some sort of special deal available nearby for them at that exact moment. By sending tailored offers and incentives when they're already out and about shopping, retailers can remind them why they love your store while giving them an additional reason to return: exclusive savings just for being in the area!

Gonigs?research shows that the best strategies to connect with your audience and drive sales this Mother’s Day are by:

• Setting up a Mother’s Day campaign on social media and asking users to submit photos of their mothers,
• Offering in-store discounts to customers who share your posts on social media, and
• Sending push notifications to let people know when they’re near a restaurant or store participating in your Mother’s Day campaign.

There is no greater window of opportunity to reach out to your customers than on Mother’s Day. Fortunately for you, Gonigs does the heavy lifting when it comes to location-based marketing. If you aren’t using location-based marketing, then you are missing out on all the candy that comes with Mother’s Day and other holidays. The possibilities are endless, and location-based marketing is only going to get better!

Businesses should take advantage of mother’s day as it is a great opportunity for them to do some extra marketing which can lead to more sales and profit. For example, maybe a salon could run a special deal where if a customer buys their mother a gift certificate for $100 or more, the customer gets 20% off their own purchase. Maybe a company could give away free cookies (mom loves cookies) with every order made between certain hours of the day. Perhaps an animal shelter could give away free dog biscuits or cat treats (mom loves pets) with every adoption purchased at their store during those special hours of the day; this gives people incentive to adopt more dogs and cats while also giving them something they will hopefully remember as they go home with their new family member.

So back to our question about why mother's day matter's to businesses. Simply put, Mother’s Day matters because it gives you access to a huge market that falls just behind the winter holidays (which include Cyber Monday). This is your chance to make big sales while competitors are still reeling from slow business in January and February. Or better still, you can also use Mother's Day as an opportunity to test new products before rolling them out around Christmas or Thanksgiving!