Why Hiring a LinkedIn Ghostwriter is the Ultimate Personal Brand Strategy
In order to stand out and make a lasting impression, it is crucial that CEOs, founders, and business leaders reach into new markets, share business expertise, and build valuable connections.
Leveraging LinkedIn for personal brand growth has the capability of forging new connections, reaching new audiences, and demonstrating business expertise to a waiting audience.
How LinkedIn Can Support Personal Brand Growth
LinkedIn serves as the ideal platform to cultivate a personal brand. With over 930 million members worldwide, influential industry leaders and decision-makers Linkedin has impressive membership.
But how do we leverage this vast pool of potential connections and opportunities?
By establishing a strong presence on LinkedIn, leaders and CEOs are able to position themselves as experts in their field, gain visibility, and connect with people on a more personal level.
How Much Does Quality Content Affect LinkedIn Engagement?
High-quality content is the key to driving engagement on LinkedIn and with content consumption increasing by 60% in the past year, it's clearly an active platform.
This surge in content consumption indicates that valuable insights and information are not only desired but actively sought out by audiences.
Engagement metrics on LinkedIn, such as likes, comments, and shares, play a crucial role in gauging how impactful content is, and small details can make all the difference.
Posts with images receive twice as many comments as those without - Hootsuite
This statistic emphasizes the power of visual content in driving engagement and fostering discussions on the platform.
What Kind of Metrics Should LinkedIn Users Focus On?
To measure the success of personal brand efforts, relevant metrics need to be tracked. LinkedIn provides a comprehensive range of metrics so we can evaluate the effectiveness of our content strategy and make informed decisions.
Some key metrics to consider include:
How to Write Content That Your Audience Wants to Read
Knowing the audience's interests and preferences is crucial for creating content that resonates with them and strikes the right chord. LinkedIn offers valuable tools and features to help leaders and executives gain insights into their audience's needs.
With the right information on hand, we can confidently create targeted content that captures attention and drives engagement.
Identifying popular and trending topics may be used as a basis for up-to-the-minute content. LinkedIn can help members to identify relevant content pieces.
Following industry influencers and joining relevant groups, will supply firsthand knowledge of the questions, challenges, and trends that matter most to our audience.
This information allows us to craft content that adeptly addresses pain points, establishes expertise, and positions leaders and founders as valuable resources within their industry.
How Quality LinkedIn Content Drives More Conversions
Delivering high-quality content not only drives engagement but also creates conversions and drives business growth.
A high proportion of buyers engage with thought leadership content before making a purchasing decision, and 67% said they want content that prominently features the point of view of a clearly identifiable author, rather than content that’s just published under the brand’s name.
Quality content positions us as trusted advisors and experts in our field. When potential clients perceive us as knowledgeable and reliable, they are more likely to choose us as their preferred partners.
LinkedIn has a significant impact on lead generation and revenue.
62% of markerters say Linkedin produces leads for them with a cost per lead 28% lower than Google AdWords. 35% of B2B marketers ranked LinkedIn as the most important social media network - Sprout Social
By consistently delivering high-quality content and building relationships with our audience, we increase the chances of converting them into valuable leads and ultimately driving revenue growth.
Reaching New Clients with Engaging LinkedIn Articles
LinkedIn's publishing platform provides a unique opportunity to showcase our expertise and attract new clients through engaging articles. The reach of LinkedIn articles is impressive, with an average of 9 billion content impressions received per week.
This vast exposure enables us to connect with professionals who are actively seeking solutions or looking for answers, or searching for insights in our industry.
Producing valuable and informative articles positions industry experts as leaders and trusted advisors. It also has the compound effect of positioning our personal brand in the minds of potential clients. As a result, connections with new clients are made and valuable business relationships are forged.
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Good LinkedIn Content Creates Trust
Building trust is a critical aspect of personal brand growth. When we consistently deliver high-quality content that addresses our audience's pain points and offers valuable insights, we establish ourselves as reliable and knowledgeable industry experts.
Many Linkedin users trust the content and information shared on the platform and this high level of trust translates into increased credibility for our personal brand.
When potential clients trust us, they are more likely to engage with our content, reach out to us for collaborations or services, and refer us to others. The trust-building process is instrumental in driving conversions and business growth.
Does Ghostwritten LinkedIn Content Work?
As busy professionals, it can be challenging to consistently create high-quality content. This is where ghostwriting services come into play. But does ghostwritten LinkedIn content work just as well as your own content?
The answer is yes; as long as the content accurately reflects our unique voice and demonstrates expertise.
Skilled ghostwriters can capture unique perspectives, understand different industries, and produce engaging content that resonates with audiences.
A close collaboration between the ghostwriter and the Linkedin page owner will ensure that content aligns with the desired personal brand message and attracts the right audience.
Executives and decision-makers in B2B industries consume thought leadership content written by others and in the UK alone, Linkedin user numbers are hitting almost 35 million.
This statistic emphasizes the importance of brand leaders providing valuable insights to their followers, regardless of whether the content is self-generated or ghostwritten.
What Will a Ghostwriter Do for My Personal Brand?
A LinkedIn ghostwriter plays a crucial role in enhancing your personal brand strategy. They should have a deep understanding of your industry, target audience, and personal brand message.
Here are a few key responsibilities of a LinkedIn ghostwriter:
Voice Capture
A skilled ghostwriter should be able to capture your unique voice and writing style. They should collaborate closely with you to understand your preferences and ensure that the content reflects your personality.
Expert Research
A LinkedIn ghostwriter should conduct thorough research to understand your industry, stay up-to-date with trends and insights, and gather the necessary information to create valuable content.
Content Creation
A ghostwriter should produce high-quality articles, posts, and comments that align with your personal brand message and cater to your target audience. They should focus on delivering valuable insights and thought leadership insights.
Consistency and Timeliness
It is essential for a ghostwriter to maintain consistency in content creation and adhere to deadlines. This ensures a steady stream of engaging content for your LinkedIn audience who are actively following your page.
Collaboration and Communication
Regular meetings or discussions should be held to align content goals, topics, and messaging. This collaboration ensures that the ghostwriter accurately represents your personal brand and delivers content that resonates with audiences.
Saves time and effort
Maintaining a consistent content presence on Linkedin can be extremely time-consuming. Especially for CEOs and founders who have busy work schedules. By partnering with a skilled LinkedIn ghostwriter, time and effort can be saved allowing resources to be directed to other aspects of our business.
Conclusion
Growing on LinkedIn is an excellent personal brand strategy for CEOs, founders, and business owners. An active presence on this professional networking platform and high-quality content has the power to reach a massive user base.
LinkedIn offers immense potential for personal brand growth, and partnering with a skilled LinkedIn ghostwriter can bring the most out of personal brand pages.
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