Why Hiring An Experienced Fractional Marketing Leader is a Game Changer for Businesses

The Importance of Choosing a Fractional Marketing Leader Who Is A Strategic Operator

Not All Fractional Marketing Leaders Are Created Equal

Great marketing is part theory, part art, part science, part trial and error, and a whole lot of experience in the role. I always say, marketing is a contact sport. Great marketing leaders, (fractional or full time) are those that have sat in the marketing seat as a strategic operator, bringing their expertise as strategist, a leader of people and a “get “stuff” done person.

Today, there is a plethora of people that are touting themselves or their companies as fractional marketers. Many of these people are great marketers. They are good at strategy, or they are good at SEO or Paid search. However, there are very few that have sat in the seat as a working CMO for a mid-market or enterprise company, and even fewer that can define themselves as a strategic operator.

Why is this important? Many of the CEOs who hire me as a fractional CMO need an experienced marketer. That is a given. However, they also need someone to help them with an overall growth strategy. They need help with improving the organizational maturity of their company.? They need help with identifying gaps in their processes that are creating bottlenecks.? They need help with developing and mentoring a rising talent that is hungry to learn. They need help with developing a bonus and commission structure that aligns their marketing, sales and delivery teams to ensure that when the company performs well, everyone is compensated fairly and aligned with results.?

What many CEOs really need is a leader who brings the experience of a strategic operator, of someone that has sat in the seat at the executive level and has helped to design and implement the very solutions they need to fix their most impactful business challenges. Chief Outsiders, the Fractional CMO and CSO consulting firm I work for as a fractional CMO, only hires people that fit the description of a Strategic Operator.? Why? That is what our clients need, sometimes more than they need great marketers!

What Does a CMO who is a Strategic Operator Bring to your Organization?

Strategic Operator CMOs bring:

• Strategic thinking beyond the marketing role
• Ability to turn data and information into insights to inform decisions
• Experience building and mentoring high-performing teams
• Expertise in managing key cross-functional initiatives
• C-Suite experience, providing a broader perspective to the leadership team
• Ability to get “stuff” done both internally and externally
• Experience in collaboration and alignment of departments to make an impact
• Proven processes and methodologies to enable organizations to move faster
• Great marketing expertise. We have tried, failed, and won many times over.

Are You Looking for a Marketing Leader or a Marketing Leader Who is a Strategic Operator?

Looking to hire a fractional CMO to drive the growth of your brand? Make sure you're adding “strategic operator” to that description. I’m a growth-oriented business executive with proven success in delivering profitable revenue and transformation for organizations through the art of data-driven decisions, design thinking principles, and organizational alignment. I am a strategic operator. I take a customer-centric approach to marketing which results in better targeting, clearer messaging, and more impactful results.

?Connect with me today to learn how I can help your business attain your goals!?