Why Hire a Travel Content Strategist?

In today’s ultra-competitive travel services market, your brand needs reach and to establish a real connection to travelers — to impact them with the message that you're the only travel company they'll ever want.

They want something special, not the usual yada yada. It's about confidence in your team, brand and value proposition. They're buying your brand for comfort, trust, and peak value. But we have to earn that trust.

A Strategist Sees Content Uniquely as a Tool

A travel content strategist develops content and publishing strategies that resonate with travelers' core desires, inspiring loyalty and creating lifelong customers not just one-time travel shoppers.

A strategist leverages assets such as research, analytics, blog posts, travel guides, images, and timely messaging within a brand narrative that aligns your company and offers to your ideal audience. But most importantly to make your travel company the only one they want.

Your SMB agency needs to step it up to be visible and differentiated. If you're stagnating or spending your budget on PPC ads, consider more comprehensive approaches that are affordable and bring better long-term results. I'm assuming you see the road ahead for the next 10 years.

My Goal:

For you: plan and craft compelling, high-impact content that reaches a bast audience of travelers and activates their travel intent, and deliver a powerful message at every stage of their journey—from first glance to booking.

My Process:

1. Audience Research: Understanding your ideal customers and what drives their travel decisions.

2. Content Creation: Developing impactful, engaging blogs, guides, and visuals that reflect your brand's unique value to your make your trips and tours seem the best available.

3. SEO Integration: Ensuring your content and company name ranks highly in Google search results, bringing visibility and a steady stream of free organic traffic.

4. Conversion Focus: Moving leads through the buying journey with engaging content published at the right times to convert them to your customer.

What Makes Me Unique?

I appreciate that it's about learning and strategy and I'm your best bet to comprehend Google's algorithm (which is completely hidden now).

? Visionary Thinking: I see the big picture and enjoy improving my capacity for creative lead generating solutions.

? Collaborative: I enjoy working with travel professionals, to absorb their experience, insights and advice to produce content that's beyond the ordinary.

? Perfectionist: I've written two books on content strategy and I strive for excellence in every piece of content I create.

? Commitment to Success: Your success will be hard fought and I'm ready to get to work.

? Massive Organic Traffic Stream: Through 26 years, I’ve helped companies like Delta Hotels double their website traffic through smart SEO and content strategy. With me, your travel brand will not only attract traffic, but also help convert those leads into loyal, long term customers.

If you'd like to get strategic and comprehensive in content solutions to build your brand and consistently attract new travelers, build their confidence and grow your business — let’s chat!

?? Contact Gord at 416-998-6246