Why Hire A Creative Boutique (5Bd) Instead Of A Large Ad Agency?
One of the biggest decisions you can make is choosing an agency to market your company. There are many factors in your decision, including the agency’s location, its specialties, and its past work with other brands.
Here are seven benefits boutique firms (5Bd) offer that make them a better choice.
1. Specialized
When you trade a firm focused on volume for one focused on the individual, you often find that the firm’s commitment deeper, and its skills are, too.
2. Adaptability
Many boutique firms get their start when creatives from a large agency break free and hang their own shingle. They’re eager to innovate and try new things, knowing they don’t have to sell a big bureaucracy on the idea — just their client.
3. The right people
Boutique firms have one small team. Your point person will know everything there is to know about your project.
4. Skin in the game
Each account matters more to a boutique firm. Large agencies track success by awards. Boutique firms gauge success by how much they helped their clients.
5. Excellence
Being small, boutique firms rely on each member of the team. There’s no room for mediocrity or laziness. Everyone contributes to everything: positioning, strategy, and execution.
6. Prices
When you can eliminate waste in how your team functions and how it’s staffed, you can pass those savings on to the client. Often, boutique advertising budgets are lower because they’re not chasing volume.
7. Track record
When you hire a boutique firm with a successful client history, you know you’re getting the people who were truly responsible for that success.
IF you want your company to stand out — if you want innovative marketing, if you want individual attention, and if you want to know the people you’re working with and their individual track records — I urge you to not play it safe.
Whether you’re the head of marketing of a large business or a small one, hiring a boutique marketing firm (5Bd) could be the best choice you ever make.