WHY HAVING A ROBUST SOCIAL MEDIA PLATFORM IS IMPORTANT & STEPS TO ACHIEVE THIS

Dear Valued Subscribers,

I'm excited to have you on board! As an expert, I'm committed to sharing actionable insights, cutting-edge strategies, and expert advice to propel your business to new heights.

Todays edition examines the limitations of building on just one social media platform and highlights the importance of diversifying your online presence for business success.

INTRODUCTION

As we navigate the digital age, one thing is clear, social media has become a vital component of success. It has become an indispensable tool for individuals, institutions, and businesses alike. A strong and robust online presence is crucial for building brand awareness, driving growth, establishing credibility, engaging customers, and driving revenue. By investing time and resources into social media, you can reap significant benefits and achieve longterm success.

Most individuals and businesses struggle to expand to other platforms because of its overwhelming nature, but rest assured, they are not alone. This is where strategic delegation comes in. Rather than relying solely on one platform with the risk of losing access to that single account, consider assigning social media management tasks to:

? A dedicated social media manager

? Team members

? Automated scheduling tools like Hootsuite etc

Take Cristiano Ronaldo, for instance. After establishing himself on various social media platforms for years, he expanded to YouTube, and he gained an impressive 19,729,827 subscribers in just 24 hours, earning him a Guinness World Records title. As of now, his channel has surpassed 60 million subscribers. He didn’t say because he already had Twitter and Instagram, he doesn’t need a YouTube channel. He further broadened his audience and influence earning him prospective deals simply because of this demonstration.

Just Imagine Having

1. 2.7 billion users on Facebook

2. 1.2 billion users on Instagram

3. 440 million users on Twitter

4. 700 million users on LinkedIn

5. 2 billion users on YouTube

6. 655 million users on TikTok

7. 320 million users on Pinterest

8. 654.4 million monthly users on Snapchat

And you stick to ONLY LINKEDIN to build your brand? From this above statistics, just imagine the vast audience waiting to be tapped into across various social media platforms. YouTube alone boasts an impressive 2 billion users, and yet you've chosen to focus on just one platform.

Think about the potential customers you're missing out on by limiting your online presence. By sticking to a single platform, you're potentially refusing a massive pool of prospects eager to discover your brand.

Moreover, consider the uncertainty of maintaining your presence on that single platform. What if you lose access to your account due to unforeseen circumstances? Your entire online reputation and customer base would be at risk.

FIRST SCENARIO

Imagine a scenario where you are a successful entrepreneur, and your fashion brand, "Elegance Styles," has gained massive momentum on LinkedIn. With over 100,000 followers, your engagement rates are soaring, and sales are booming.

Encouraged by this success, you decide to expand your online presence to other platforms, including Instagram, Twitter, Facebook, and TikTok. However, during the sign-up process, you discover a shocking revelation:

A scammer has registered your domain name and is impersonating your brand on these platforms!

The scammer has created fake profiles, mimicking your branding, and is duping unsuspecting customers out of millions of Naira. Your reputation is at risk, and your customers are being deceived.

You quickly realize the importance of securing your domain name across all platforms, even if you don't intend to remain active on them.

Lessons

1. Register your domain name on all major social media platforms, even if you're not active.

2. Verify your brand's identity on each platform to prevent impersonation.

3. Monitor your online presence regularly to detect potential scams.

4. Secure your brand's domain name to protect your reputation and customers.

Takeaway:

One of the importance reason of having a robust presence is to prevent scammers from hijacking your brand's identity. Proactively register and secure your domain name across all platforms to safeguard your business and customers.

SECOND SCENARIO

Imagine building your brand simultaneously on LinkedIn, Instagram, Twitter, YouTube, and Facebook. If you were to lose your LinkedIn account, the impact would be minimized.

Your date-stamped posts on other platforms would serve as evidence of past sales, interactions, and credibility. Potential customers often review your social media presence to ensure you're reliable and skilled. And if you weren’t simultaneously building your other social media platforms alongside your LinkedIn, there would have been no proof of your past business dealings.

It becomes even more difficult because when trying to convince a new customer that you've recently lost your account and are starting anew, they wouldn’t take your word for it. Instead they would flee. If you think you will be smart to hastily post evidence on a fresh account to back your explanations, there’s a 100% chance that it will backfire, triggering scam alerts.

From personal experience, I can attest that encountering a business page with all content posted on the same day is a major warning sign. It raises suspicions and undermines credibility.

MORAL

Expanding your reach across different social media platforms, you experience numerous benefits like tapping into new audiences, catering to diverse demographics, and reinforcing your brand identity. This strategic move demonstrates your brands professionalism and commitment to your customers.

Additionally, you'll unlock unique engagement opportunities, such as Instagram Stories, TikTok Live subscriptions, and gifts on reels. Did you know that viewers can now gift you money simply by watching your Instagram Reels? This exciting feature is part of Instagram's latest rollout. Moreover, most social media platforms now offer monetization options for influencers who reach specific impression thresholds

Expanding your reach helps you;

? Increase visibility

? Diversify your audience

? Protect your online presence

? Grow your brand

Now you may ask, what steps can I take to expand my reach across other social media platforms?

HERE ARE THE STRATEGIES YOU CAN TAKE TO BROADEN YOUR SOCIAL MEDIA PRESENCE

1. BRANDING - In today's digital age, branding is crucial for business success. Developing a cohesive brand image helps generate leads and sets you apart from the competition.

Consider the following essential elements:

Your business colors and logo

Content tone and style

Unique storytelling approach

Customer communication tone

Consistent visual identity across all online platforms

Define your brand's personality:

Friendly and approachable (Walmart, Target, Coca-Cola)

Professional and authoritative (Harvard Business Review, New York Times)

Luxurious and sophisticated (GUCCI)

2. DEFINE YOUR TARGET AUDIENCE -

Determine the demographics, interests, age, and behaviors of your target audience. Are you catering to:

Teens, Gen Z, or young adults?

Professionals and entrepreneurs?

Middle-aged or senior citizens?

Recognizing your target audience is vital, as different social media platforms attract distinct user groups:

LinkedIn: Professionals and business leaders

Twitter and TikTok: Gen Z and young adults

Instagram and Snapchat: Social enthusiasts

Facebook: A broader audience, including older adults

Pinpoint your target audience and their preferred platforms to:

Tailor your content and messaging

Maximize engagement and reach

Optimize your social media strategy

Once you've identified your target audience, you can proceed to craft a tailored approach that resonates with them.

3. SETUP A PROFESSIONAL ACCOUNT ON THE SELECTED PLATFORMS -

Set up professional accounts on your chosen social media platforms, ensuring each profile is fully optimized for maximum impact.

Optimization Checklist:

Visually appealing profile design

Clear description of services and offerings

Up-to-date contact information:

? Email address

? Phone number

? Website or landing page (e.g., Linktree)

Showcase your best work and achievements

Consistent branding, voice, and personality

And most importantly

4. Create Engaging Storytelling Content

5. Promote your content using Ads and

6. Capture leads that drive sales

Conclusion:

By implementing these strategic steps, you'll experience transformative results like:

1. Enhanced brand awareness and visibility

2. Established credibility, trust, and loyalty with your audience

3. Increased lead generation

If you read till this point, I must say that you are Ready to Elevate Your Social Media Presence!!

Limited Time Offer:

Get 10% off my premium profile optimization services when you're one of the first 3 to reach out.

Grateful for your attention!

Best Regards,

Temitope Olagunju

Aka DM DOCTOR