Why Having A Mobile App is Must for Your Ecommerce Business?

Introduction

Since the arrival of smart phones, our lives are completely changed. Ecommerce websites have gained immense popularity in the last few years. However, smartphones have created a new buzz in the ecommerce business.

All credit goes to the advancement of technology that mobile applications have become such an integral part of the marketing strategy. It helps businesses to reach a large group of people and has established a strong relationship between the seller and the buyer. Now businessmen need not depend on print media, or any other old marketing technique, to reach their customers. Ecommerce brands are doing everything to woo their customers, from launching new offers to giving discounts, they now have a lot more options to increase customer engagement.

According to a leading source, in the year 2019, the global ecommerce sales amounted to $3.53 trillion, and is expected to grow to $6.54 trillion by the year 2022. Also, per Business Insider, there has been a remarkable growth in the ecommerce sector. Surprisingly, in the year 2019, mobile commerce has contributed around a quarter of total ecommerce market.

It is expected that by the end of the year 2020, mobile commerce will reach $284 billion, i.e. 45% of the total US ecommerce market and to go up to 44% of the global ecommerce market by the year 2014.

In earlier days, websites were the only source to go and shop online, but now with smartphones, you can shop anywhere and everywhere with just a simple click.

Ecommerce app development is storming the market these days as it promises high potential profits to businesses. Because of this, there are many types of mobile app development services available in the market. You can hire app developer, who can assist you develop an ecommerce mobile app to meet all your business requirements. They would also inform you about the latest features and technologies that can help you grow your brand image among the masses.

In this article, we will take you through the reasons as to why ecommerce mobile apps are important to expand your business:

Most Convenient Option

Gone are those days when one had to remember those long URLs of any website. With smartphones, all you have to do is just remember the name of the application, which you want to browse through. Also, smartphones offer easy accessibility over laptops. Most people prefer checking products online before buying. They would compare the prices and read reviews on different stores and only then place the order.

Most of the apps offer real-time chat options for any customer support related query. This makes the user experience better and helps build a strong relationship with your customer.

Better Engagement and Customer Retention

Mobile applications take relatively less time to respond than websites. This saves the customer's time and reduces the bounce rate. Low response rate not only engages the customer but also helps build brand credibility among them.

Also, these ecommerce applications are highly personalized. Based on your recent searches, their analytics will display/notify you similar products. You also have an option to save your address and bank details, which makes shopping faster and easier.

Ecommerce mobile apps also help retain the customer. If a person has downloaded the application, it means he/she is interested in your brand and wants to make purchases from you.

Increase in Sales

Mobile apps offer a better user experience, people find it simple and easy to navigate. Some applications use in-built resources of your mobile like GPS, microphone, etc., which helps increase the usability of these ecommerce applications.

The mobile application is one of the most suitable media to know your potential buyer. It collects the data which helps you identify the customer's requirement and in-depth detail about buyers' persona, their purchase habits, etc. This all helps you in implementing new marketing strategies and bringing out any app changes.

Remember those days when brands used to send emails for promotion, which were mostly left unread, now these emails are replaced by push notifications. Apps help ecommerce businesses to notify their customers about their latest offers, discounts, or even new launches. Seeing discounts and offers, most people get tempted to buy new products.

Safe and Secure

Data protection is one of the biggest fears these days. People shopping online are majorly concerned about the security and safety of personal information. When you shop from websites and put your personal details you are always conscious about it leaking online or getting it misused. Apps are way more secure as you do not have to worry about logging them off. Payment integration with other third-party applications like Google Pay, Net Banking, and other e-wallets is much easier and safer. You can easily save your details, which makes the checkout process hassle free.

Brand Awareness

Ecommerce app development helps the brand in creating a strong relationship with its users and expand its business. Most businesses hire mobile app developers having expertise in creating an attractive and engaging mobile application.

These mobile applications help create brand awareness. The integration of social media platforms like Facebook, Instagram, Twitter, etc., acts as an added advantage. Before purchasing any product, buyers tend to read reviews and feedback, and social media is their first go-to source for it. This will increase your online presence and will eventually help you increase your web traffic.

Conclusion

So, from the above-mentioned reasons, you can see that that mobile apps are the boon for your ecommerce business. Getting an ecommerce app developed for your e-store is a great way to start an interactive relationship with your customers. Most app development companies offering mobile app development services carry out deep research to monitor customer behavior. Ecommerce app development surely benefits online businesses to increase their revenue.

Apps offer an added advantage of offering a personalized shopping experience to your customers. As these apps can be accessed and used from anywhere, they are the most preferable option for shopping among the users. So, if you are looking to get a creative and interactive ecommerce app for your e-store, hire the best mobile app developers who can help you take your business to the next level.