Why Having A Headshot is Just Step One for Entrepreneurs.
Jennifer Kornoely
Architecture & travel photographer and creator of She Reads, She Leads Book Club
A Headshot is the face of your Brand
Imagine your headshot as the face of your brand – it’s the first thing potential clients or customers see. The traditional head-and-shoulders style is just step one. So many entrepreneurs are taking that next step and also including a more lifestyle look (aka branding photography). It’s not just about a face; it’s about showcasing the person behind the business and giving a glimpse of their personality.? Authenticity speaks volumes.
Investing in a professional photoshoot can make a world of difference. It’s not just about snapping a picture; it’s about telling a story. Opt for a lifestyle approach that brings out your personality as an entrepreneur, and the vibe of your brand.
Once you have these images, think of them as visual gold. Spread them across your platforms – website, social media, you name it. This isn’t about flaunting a pretty picture; it’s about building a consistent visual identity. When your audience sees these images everywhere, it creates a connection. They start to recognize and resonate with your brand.
These visuals share your brand’s journey. Update your headshots to reflect the evolving story of your business. Whether it’s a new project, a shift in your brand’s vibe, or just something exciting happening – let your audience in on it. It’s not selling; it’s storytelling, and people love a good story.
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In my experience, the world of branding and marketing moves fast. Trends come and go. That’s why staying on top of what’s working is key. Keep your visuals current and aligned with what resonates with your audience. It’s not just about photography; it’s about being part of the narrative that your clients are writing.
As someone who loves to capture the strength and confidence of business owners with brand photography, I’m here to help you tell that story authentically. Let’s show your potential clients that you are the go-to expert and that they can trust you with their business.?
If your brand has an online presence and you have branding questions, let's chat! Hop on a complimentary Zoom call with me and we'll go over your images and feed together. I’ll help give you some perspective and advice on how to improve your brand's images. Remember, your brand is an extension of you. Let's make sure it sings your praises!
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8 个月Excited to see how you're pushing the boundaries of branding photography! ??