Why Haven’t You Started Your Newsletter Yet?

Why are your competitors doing better? Spoiler alert: it’s their newsletter.

4 out of 10 business marketers say newsletters are key to their success. If you're not using them, you're missing out on an excellent opportunity to connect with your audience.

Newsletters aren't just emails. They help you:

• Reach your audience directly
• Build better relationships with customers
• Grow your business

But don't worry if you haven't started yet. We're here to help.

We'll show you how to:

• Avoid boring content
• Create newsletters people want to read
• Use strategies that really work

Let's make your newsletters so good that people look forward to reading them!

Personalization Matters?

Generic Newsletters Fall Flat:

Generic emails? Yawn ??

They’re the digital equivalent of junk mail, easy to overlook and even easier to ignore. But take a page from HubSpot’s book with their "The Hustle" newsletter. HubSpot doesn’t just blast the same old content to everyone; they segment their audience by industry and past interactions.?

The result? Every subscriber feels like the content was tailor-made just for them. No wonder their open rates skyrocket, and their readers become loyal fans.

AI to the Rescue: Making Personalization Easy

Personalization doesn’t have to be rocket science.

Salesforce ’s "Marketing Cloud" newsletter proves that AI can make your life much easier. By sifting through user data and past behavior, AI crafts content that feels like it was written just for each reader.?

Imagine having a newsletter that practically reads your audience’s mind thanks to AI, you can do just that, all with minimal effort on your part.

Make Your Newsletter Unforgettable

Segment Like a Pro:

Think segmentation is tricky? Nah, it’s easier than you think.?

Adobe ’s "CMO.com" newsletter gets it right by segmenting its audience based on roles like marketers, creatives, and IT professionals. Each reader receives content tailored to their interests and challenges, making the newsletter more relevant and engaging.?

No wonder their engagement rates are consistently high.

First-Party Data is Your Best Friend:

Using your data smartly can feel like a superpower.

Take Spotify ’s "For the Record" newsletter, for example. They don’t just send random updates—they craft each email based on what their listeners are vibing to. It’s like having a DJ who knows exactly what you want to hear.?

The result? Emails that feel personally relevant and keep your audience coming back for an encore.

Boost Your Newsletter’s Reach and Engagement

Repurpose with Purpose:

Wondering how to squeeze more juice out of your content?

Buffer ’s "Social Media for Business" has it down to a science. They take their best blog posts and give them a second life as bite-sized newsletter content. It’s like getting two for the price of one, ensuring their top insights reach more eyeballs without breaking a sweat.?

Talk about working smarter, not harder!

Foster a Community:

Want to keep your audience coming back for more? Create a space where they feel they belong.

The " Moz Top 10" newsletter curates the most valuable SEO content every two weeks. But they don’t stop there—they invite readers to jump into discussions and connect with the broader SEO crowd.?

It’s more than just a newsletter; it’s a community where learning never stops, and everyone’s in on the conversation.

Common Mistakes to Avoid

Ditch the Generic Titles:

• Boring subject lines? That’s a one-way ticket to the trash bin.?
• Make your titles catchy and specific to grab attention and boost your open rates.

Let Analytics Lead:

• Why guess when you can know??
• Use analytics to track what works and what doesn’t. Let data guide you in refining your newsletters to keep your audience engaged.

Go Beyond the Name:

• Personalizing just the name isn’t enough anymore.?
• Dive deeper by tailoring content based on user behavior, like past purchases or browsing history. This makes your newsletters feel relevant and keeps readers coming back.

Let’s make your newsletters something people look forward to!?

Whether you’re just diving in or fine-tuning, it’s all about making those connections. And don’t worry; we’ve got your back if you need help!