Why Haven't You Started?
Jena Apgar, Marketing Strategist
Marketing Strategist | Speaker | Investor
How many times have you told yourself, "That great Idea... I'll start tomorrow."
And tomorrow? "Oh well... I want it to be perfect; I'm not prepared."
June 1st of 2016, I first reached out, branched out to Facebook Live with Morning Tea with Miss Jena just as Facebook starts to make some wild changes in a marketing coup to make periscope obsolete.
A super smart (random) guy, Jermaine Massey, had offered some advice from a DigitalMarketer #EngageItForward post. He told me too do it - to just do it. So I did.
Spoiler... Facebook won that one rather quickly. Periscope is still trying to hold on, but... seriously?
Everyday, beginning at 9am I tried to do a video. I can't say I did a whole bunch, or was super consistent, or that it didn't take some self esteem but I did it.
I felt the need to have pretty good hair and makeup each day which made it difficult since I tend to go more natural on a daily basis.
- I didn't know what to talk about and spent a lot of time outlining my 5 minute talks.
- I tried to have a plan laid out and stick to it and that made my chats boring and predictable
- Sometimes I had to film outside with a line selfie stick because the maid was vacuuming, the dogs barking, kids screaming AND blender running.
- No one watched live.
But I started... have you?
980 views in the video down below... and content that I can leverage across all platforms.
635 views in the video down below... and I got to add value and educate my audience and business owners.
This one didn't do as hot :/
But... a lot has changed since then.
- Now I have a daily morning podcast live with accountability because I have a cohost.
- And it has lead to clients.
- It has increase my own knowledge.
- It has increased knowledge of my brand to clients...
- And more importantly, created strategic partnerships that have systematically changed my business for the better.
What ideas are in your brain rattling around waiting for you to start?
What perfections can you let go to just get started?
What fears hold you back?
And please don't say... "I don't have time." You're reading this. You'll likely spend at least an hour on Facebook today and likely at least one more hour on television or surfing the internet. Or worse, an hour just trying to DECIDE what to watch.
Lemon.io - hire vetted engineers from Europe and LATAM
5 年A great example of self-discipline, Jena!
Data & Software Owner (SEO / CMS / Endpoint Security)
5 年The bad ideas (like to save for last)