Why Have An SEO Strategy?

The purpose of search engine optimization (SEO) leading from on-site SEO to off-site SEO, such as link building, has a foundation in search terms or keywords. In recent months search has dramatically changed with the increased distribution of automated assistants such as Siri, Google Assistant and others. Long tail keywords that were once looked at as 3 or more words have now become questions with 5 words because of voice search. Therefore, a healthy and long-lasting SEO strategy begins with keyword research and mapping that includes all types of relevant keywords.

Keyword research and mapping is helpful in improving optimization of current websites and in discovering gaps to develop new content. Adding more question-based keywords in your optimization of existing and future webpages is not just logical, it’s Best Practice.

A content strategy without prior keyword research and mapping is all but optimal. The saying that something is better than nothing does not apply here. If content is developed and receives links or shares on social media but it is not relevant, the link and content will receive negative signals sooner than later. So why waste your time and just do it with Google' Best Practices in mind?

Besides, a great content strategy, essential to a link building strategy are the two fundamental ways that search engines use links. First, to discover new content and second to determine how to rank a webpage. If the content on the page is nor relevant or fresh, ranking may be diluted or worst case non-existent. Therefore, your focus should not only be for quantity but for links to quality webpages on the websites.

As SEOs, our end objective is to improve a client's Domain or Page Authority. This is a rank rating provided by various sources that depicts how well a domain or webpage is considered a great resource of information in its industry. Initially it similar to a report card for your website but, the rating may vary depending on the source.

So a holistic and well developed SEO strategy will provide an improved web presence for your brand, increase web site traffic and sales. If you would like more information or, you are ready to take your business to the next level in obtaining more traffic and sales for your website, feel free to contact me. I work with local and small businesses to help them compete on Google with the Amazon’s of the world.