Why have direct mail volumes grown 30% in the last 12 months?

Mail volumes at their?highest for 2 years

UK mail volumes are at their highest level for two years, according to the latest figures from the Royal Mail. The volume of letters sent in the first quarter of this financial year was up 3% on the same period last year, driven by growth in business mail.

In spite?of an ongoing switch to digital communication, mail continues to prove its?worth, with engagement rates far higher than digital forms of marketing.?The rise in mail volumes is also a sign that the UK economy is beginning to return to normal after the pandemic.

If you've slowed down your direct mail campaigns, now is the time to get back on the horse. You can strengthen your audience’s foundation and expand your business through a well-executed direct mail campaign tailored to your business as well as targeting more effectively than ever.?

Some key stats:

• Direct mail advertising grew 30% in the year ending March 2022.
• In Q1 2022, 4% of consumers purchased products or services as a result of direct mail campaigns.
• 2% of consumers used a voucher and 1% planned a large purchase in the same period thanks to direct mail.

DON'T SLEEP ON DIRECT MAIL

?There has been no better time in the past few years to set your direct mail campaigns in motion. If you've been focusing solely on digital media, you're missing out on the benefits physical mail offers over digital like:

• Increased engagement
• All ages targeting
• Improved?loyalty
• Increased trust in your brand
• Performance measurement and more

Get in touch or request a callback with bakergoodchild today to explore the wealth of benefits a new direct mail campaign can bring.

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