Why HALLOWEEN e-Marketing Shouldn't Be Overlooked ... YES, This Message IS For YOU, Too!

Halloween marketing often gets pushed aside in the hoopla of planning winter holiday campaigns. But don’t skip this fang-tastic opportunity! (Okay, I’m through punning. For a moment.) 

Over 175 million Americans are thought to have engaged in Halloween festivities last year, collectively spending $9 billion, according to the National Retail Federation (NRF). That’s the second-highest Halloween spend since the NRF began its survey in 2005.

But c'mon — let's creep it real, what does this mean to you? America's love for Halloween is alive and well (unlike vampires and zombies, which are pretty much an impossible sell for annuities and LTC ). And you still have plenty of time to reach this frightfully receptive audience with super vigilant Halloween marketing!

To help you build the most effective campaign based on candy, costumes, Term Life policies and the like - I’ve listed a few ideas to help:

Opportunity #1: Send Animated / Audio Halloween e-Cards to Clients & Prospects

Easy peasy! e-Relationship offers an inviting array of cards for everrrry holiday- including Groundhog Day! But their Halloween e-Cards are especially spook-tackular and a spirited way to tell your contacts you’re a fun chap, or witty gal as well as an astute financial guru! 

Opportunity #2: Hold a Pumpkin Painting Contest

This could actually take place any time between now and Thanksgiving- just make the drawings Thanksgiving-ish rather than Halloween-ish! It’s fun for adults and children — and quite inexpensive: Ask them to bring their own 'Great Pumpkin’ to the party and the bulk of what you need are brushes & paint. Basic acrylic paint sets can be found at Michael’s for $12 ea. (approximately one set per 5 people required) and brush sets for $6 ea. (approximately one set per 4 people required). You’ll need water, cleaning wipes and one prize each for the best adult and kid-painted pumpkins. It's always a great idea to have a few pumpkins for folks who didn’t “get the memo” and small thank-you gifts for all the kids who attend… Dollar Tree actually offers boo-tifully cool finds for this type of “Fangs for Coming” take-away. e-Relationship offers e-Cards as well as an e-Invitation with an RSVP button specifically for this event! Purchase cups, plates, sodas and a few snacks in bulk and you have a family-friendly party your attendees will remember year-round.

Opportunity #3: Hold an Outdoor Halloween Movie Night

No need to order printed invites! e-Relationship has an e-Card and an e-Invitation with an RSVP button especially for this event, too! Halloween falls on a Thursday this year, so why not hold your movie night on the prior Friday or Saturday - October 25th or 26th when folks are getting in the mood for tricks & treats? When all you need to provide is popcorn and pop, the movie is the star attraction and the only real cost. Use bails of hay for seating and then donate them to a local farm or park just for the pickup. You can purchase a Jumbo 16 Feet Inflatable Outdoor and Indoor Theater Projector Screen - With Inflation Fan, Tie-Downs and Storage Bag is on Amazon for just $180, and they offer a Vankyo Leisure 3 Mini Projector, 1080P and 170’’ for $80. You can then use this for a Movie Night in Spring and Summer! Don’t care to purchase? In Triad NC, a complete backyard movie rental package for 50 viewers, including projector, DVD player, speaker, and 9’ screen is $200 per night. What to show? Just Google "Kid-Friendly Halloween Movies" and you'll find a superb list from which to choose.

A Bubbling Cauldron of ideas to Build Your Database!

2019 is predicted to be a monstrously good year for Halloween engagement … Time to break out the candy corn, stir up the witch’s brew, and give us a call! Most importantly: Invite your prospects and clients to bring their friends and family to these events, AND GET THEIR CONTACT INFO AS SOON AS THEY ARRIVE! Need more help? Our Customer Service team has literally- 1000’s of howlin’ great, PROVEN ways to turn your contacts into contracts! Every one giving you a ton of bang — and boo! — for your buck.

e-Relationship.com

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