Why are Gusseted Pouches Loved by Consumers?

What started out as beverage packaging for children decades ago, stand up pouches and retort packaging are now used across a wide range of product categories including microwavable meals, crisps, nuts, pet food, laundry detergents, and so on. This is because they offer several benefits not only to the consumer but to manufacturers as well. Among stand up pouches, resealable packaging is in high demand, especially among millennial consumers who prioritize product freshness and convenience. Additionally, closure systems offer consumers the assurance of a secure seal, and they can be used by consumers of all age groups. These were just a few of the many benefits associated with resealable pouches. Read on to know why resealable pouch packaging is preferred by consumers and manufacturers alike.

1. Extended shelf life

In today's busy world, customers would prefer to keep their food fresh and preserve it for a longer time, thereby extending a product's shelf life. This is exactly why customers love resealable pouch packaging. Re-closability impacts food's freshness, as it lasts longer and tastes better when packaged in containers that come with a zipper or slider. Such zippers and sliders are commonly found on products like meat, chips, coffee and pet food. Resealable packaging can maintain the wholesomeness of a salad, keep cereals crispy, prevent frozen food from getting freezer burn, and help keep dog food fresh. Research shows that stand pouches with closure systems are one of the most favored packaging options for customers.

2. Reduced product wastage

According to the Environmental Protection Agency (EPA), a typical American creates about 4.9 pounds of waste per day. On the other hand, people are becoming more environmentally conscious and expect brands to support their initiative towards cleaning up the planet. This is especially true among millennial shoppers, who are now the nation’s fastest-growing consumer group. Resealable packaging reduces food wastage at home as consumers have the freedom to store the remaining food in the package itself, thereby limiting the usage of secondary packaging like plastic wrap or foil.

3. Resealable Packaging Adds Value

Today, brands are aware that the right packaging is a crucial part of a product. Investing in the right package can convince consumers that what the brand offers is worth their hard-earned dollars. A study conducted on a bunch of American millennial shows that resealability is the second-most important feature of flexible packaging. The study also found that more than 10 percent of those surveyed considered resealable closure as “Absolutely Essential”.

4. Competitive advantage for brands.

Today, consumers have an overwhelming number of choices for almost all types of consumer package goods. So, how can a brand get noticed among all the crowd? Resealability features offered by flexible packages can give brands a competitive advantage over similar products kept on the shelves. Such features instantly create an impression that there is a higher quality product inside, and they are getting specific benefits right away. 

Pouch packaging solution from Waldner North America.

Waldner’s DOSOMAT inline pouch filling machine offers solutions for high output, high productivity pouch filling applications as well as flexible solutions for pilot plant applications. Each stage of this process insures extremely efficient control and handling of the pouch, multiple pouch filling options combined with ultrasonic sealing and direct pick & place to retort trays. 

Benefits

? High productivity, Lower cost of operation out-the-door.

? Less infrastructure, floor space and operators.

? Exceptional finished pouch presentation.

Ultrasonic sealing with optional cosmetic seal.

Inline sampling, automated check weighing with feedback.

? Complete servo control for optimized motion.

? Automated, controlled discharge to retort and downstream processing systems.