Why is Growth Hacking The Talk of the Digital Town?

Growth Hacking, quite a compelling term.

#GrowthHacking delivers on the promise of continued growth and success within a short amount of time. Fair warning, this is not just a trend, it is not a phase. Growth Hacking is here to stay and to dominate. We are seeing an insurgence of start-ups and companies and a lot of people are confused as to how is this happening so quickly.

Thanks to Growth Hacking, companies are rising and growing at a rate that was not possible before.

What is Growth Hacking?

Every strategy, exercise or plan revolves around growth. The idea of Growth Hacking is to use every possible tool available for #marketing, promoting or selling your product or service, it is basically the optimal use of all techniques and tactics to achieve success in a small period of time.

There is no implication of cheat codes or any sort of digital miracle that you can use in order to increase sales instantaneously, no. It is like a hack or a quick solve to achieve accelerated growth in record time.

This method is employed by start-ups or small organisations that require quick results with small budgets. Most techniques and tactics are cost-effective and drive fast results. Businesses wish to achieve success and generate sales as quickly as possible because of the number of companies that are increasing are quite alarming, this does effect most start-ups and small organisations in the same category.

You don’t specifically need a growth hacker, for even a specialised marketer can do the job, all you need you to do is to be focused on what your goal (mostly digital) is for your business. How far are you willing to go to grow your company? How curious are you about your industry, trends? Are you ready to get to know your audience better than ever before? Growth is the goal and Success is your result.

Now, how did Growth Hacking come into existence?

You can thank Sean Ellis, he coined the term, ‘Growth Hacking’. He defined a growth hacker as, “A growth hacker is a person whose true north is growth.” He helped grow many start-ups like Dropbox, LogMeIn, Lookout and Eventbrite. With the advent of this new style of marketing, other companies like Uber hopped on the ever-growing bandwagon of Growth Hacking in 2012. Andrew Chen, the VP of Uber, took the term of Growth Hacking mainstream when Uber had gotten over 2.4K shares and from there it exploded.