Why Great Employer Branding and Candidate Experience Are Crucial For Your Business?

Success in today's competitive talent landscape demands not just hiring the right talent, but also making your organisation an attractive proposition for candidates.

In other words, it's all about building a robust employer brand and ensuring a positive candidate experience. And interestingly, the benefits of these extend beyond talent acquisition.

The candidates you engage today, in fact, could be your customers tomorrow.

So, how does it all add up?

The Power of Employer Branding

Your employer brand is essentially your company's reputation as an employer. It's about who you are, what you do, and how you do it; your company culture, and how you communicate these aspects to prospective employees.

Is your organisation a great place to work? Does it offer a nurturing work environment that encourages growth?

These are questions your employer brand should address.?

Why is it important?

Research shows that 75% of job seekers consider an employer’s brand before even applying for a job. You could have the best job openings, but if your employer brand does not resonate with the top talent, you might have a tough time attracting them.

The Impact of Candidate Experience

Candidate experience encompasses how job seekers perceive your company throughout the whole recruiting process. From the moment they see your job posting to the very end of the interview process (whether they get the job or not), every detail matters.?

Providing a great candidate experience is no longer a courtesy but a necessity. According to recent surveys, 83% of talent says a poor candidate experience can indeed change their mind about a role or company they once liked.

The Employer Brand-Candidate Experience-Customer Relationship

Now, let's consider a critical aspect that often gets overlooked - the candidate-customer link. Every candidate you engage is potentially your customer, either now or in the future. And it’s not just them. Their friends, family, or anyone they share their experience with, can potentially be a customer too.

During recruitment, if your employer brand resonates strongly and offers a unique, positive candidate experience, you’re not only more likely to attract and retain top talent but also indirectly impact your business's customer-side. A candidate who feels valued during recruitment is more likely to consider becoming your customer or referrer, even if they didn't land the job.?

In contrast, a negative experience can have wider repercussions. Sharing of poor recruitment experiences is rampant in the digital age, and this could affect perceptions amongst potential customers, tarnishing your overall brand image.

Blending Employer Branding, Candidate Experience, and Recruitment

At Jobdeck, we believe the processes of employer branding, candidate experience, and recruitment aren't exclusive; instead, they form a holistic circle, feeding into and enhancing each other at every step. By using advanced technology and a personalised human touch in talent acquisition, we help businesses navigate these processes seamlessly.

An attractive job description isn't simply a list of tasks and responsibilities but reflects your organisation's core values and culture. Meticulous candidate shortlisting considers not just job skills but whether they align with your company culture. Further, we engage personally with candidates, guiding them through interview processes and ensuring they feel valued at every step.?

Jobdeck understands that every candidate is a potential customer. That's why we deliver an exceptional candidate experience designed to reflect and enhance your employer brand at every step of recruitment.

Conclusion

Maintaining a strong employer brand and providing a stellar candidate experience is critical for successful talent acquisition in today's dynamic business environment. Beyond that, it could be the key to unlocking a treasure trove of potential customers.?

So, the next time you begin your recruitment drive, remember, each professional you engage could be your future brand ambassador in their own right. Empower them, and you could win not just a prospective employee but a loyal customer!

I'm Richard McGawley the Founder @ Jobdeck?

I hope this blog has stimulated some thoughts and ideas about your employer brand and candidate experience.

If you're interested in taking this conversation further to discuss how Jobdeck Talent Acquisition can facilitate the best candidate experience while enhancing your employer brand, then please get in touch.