Why Great Employees Don't Always = Great Entrepreneurs
Rachel Wilson Thibodeaux - Brand and Marketing Strategist
Award-Winning Speaker & Disruptor | BREAKTHROUGH Brand Awareness & Customer Experience Champion | Maximizing Digital Assets
Can you believe it's September already? As in last month of Q3, 9th month of the year, almost fall, pretty close to the holidays...I think you get the idea.
It's freaking September. I'm almost convinced that time speeds up the older we get. And as our goals grow. One day I'll be able to prove this. Anyway...
I hope you're as excited about September as I am. I say lets make this a September to remember! Don't give ANY power to overwhelm, illogical imposter syndrome, doubt or anything else negative. Decide - if you have not already done so - that none of that has a place in your mind or life.
Here's something worth more of your brain cells. Let me tell you a quick story.
I know a copywriter who prided himself on being an excellent employee. He was a hard worker, a great team player AND leader. He was a cheerleader for his team and very committed.
You’re probably thinking, he sounds great. So what’s the problem?
Did I say there was a problem? I didn't, but yeah there's a problem.
The problem is he secretly wanted to start his own copywriting business, but he was scared as...well you know.
It took him over a decade to take that leap, and he found (in the beginning) that although he had been a great employee, he as a business owner kind of sucked. He wished he would've better prepared for entrepreneurship before quitting his job.
Why? Because all those great traits he showed as an employee did not come easily as an entrepreneur.
Basically, he was good at showing up and going all in - for others - not so much for himself. He found it easier to take risks as an employee (and those risks were not as big) than as a business owner.
He struggled to consistently and unapologetically market his business. At times he felt he "was doing too much" and was perhaps too visible (funny how Target, McDonald's, the Bachelor/Bachelorette, or the latest big box office movie never seem to worry about that).
Can you relate?
Are you holding down a job you may or may not enjoy, that you’re giving your all to (or perhaps you once did), along with a side hustle that you don’t even give sufficient “side” time to?
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Or perhaps you are full-time in your business, yet still treating it like a side chick...I mean side hustle.
Are you a great cheerleader for others but not for yourself, your own product or service?
Have you spent a lot of time building someone else’s brand but then claiming you don’t have time to build your own?
Did you oversee a big budget for an organization or department, but struggle to oversee your own?
How long have you been putting in 45-60+ hour work weeks for a job, but struggle to devote even 15-20 to your business?
Great employees are not always great entrepreneurs. If you’re not willing to give at least as much (at times MORE will be required) to your business as you give to your job, you have a problem. Your business has a problem.
Ask me how I know.
It's a problem, that is, if you really want to grow your business and/or dream about quitting your job to work your business full-time. If you love your job and see yourself retiring from it, then no worries.
But if that’s not your desire, you need to focus on being less of a great employee and more of a great entrepreneur. I didn’t say you have to be a BAD employee, just focus more on being a great entrepreneur.
About 75-80% of that is mindset. If your mind is not aligned with you creating and deserving success, as a business owner, you have work to do. This is how most get in their own way as founders, small business owners, innovators, etc.
You've been warned and informed. When you know better, you (should) do better.
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A value-packed, FREE resource to help you be a better, more effective entrepreneur, #brandbuilder, and marketer is the 7 Ways to Become Unforgettable to Your Dream Clients Guide + Audio.
Brand + Leadership Development | Fractional and Educator | TEDx Speaker | Founder, The College of Empowerment | Leveraging Brand, Leadership & Learning to Curate Strategies for Sustainable Success and Hustle Freedom
2 年Agreed!