Why great design and development is the secret to luxury success

Why great design and development is the secret to luxury success

To begin the process of creating a winning luxury item, brands conduct thorough market research to understand consumer preferences, trends, and emerging market opportunities. Then comes the work of conceptualizing the product, which involves defining its unique selling proposition (USP) and understanding how it will stand out in an overcrowded retail space. This stage may involve brainstorming ideas, creating mood boards, and establishing a clear vision for the product.?

Next, design – in many ways this stage is when the magic happens. The design should not only be aesthetically pleasing but also functional and aligned with the brand's image. Then, with luck, the result is a highly saleable item with sublime appeal.

The understanding that great design and development leads to success has always underpinned the work of International Luxury Group (ILG). Our passionate and experienced in-house product designers, illustrators and 3D design engineers work together with international sales teams ensuring to create pieces that truly dazzle and drive demand.

For example, when it comes to timepieces all ILG’s Swiss made watches – which are at the pinnacle of the industry and the most reliable instruments in timekeeping – are manufactured, assembled, and inspected following the Swiss Federation Guidelines, ensuring impeccable quality and assured reliability. This takes place in a state-of-the-art facility located in Switzerland enabling ILG to manage all stages of production, from design to distribution, ensuring highest standards of watchmaking.

ILG also boasts a manufacturing facility in the Far East equipped with cutting-edge technology. Here, we produce high-quality wristwatches for many leading brands throughout the world – all items produced and supplied in accordance with the international Ethical Trading policies. The result – timeless wrist wear that resonates with discerning collectors.

The alluring appeal of this level of craftsmanship was explained by luxury branding expert Hannes Gurzki in Forbes: “luxury brands give consumers the space to project their own fantasies onto the product. This is how they create a lasting story in the minds of their consumers. Hence, the product becomes something that lives longer than the commercial counterparts that are designed to be quickly replaced. That’s when customers are willing to pay a higher price. They will gladly invest in an extraordinary experience that potentially lasts their whole lives.”

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