Why Grammar Matters for Your Business

Every business needs to release some sort of content on a regular basis in order to attract interest in the products or services being offered. But let’s face it, when it comes to running a business, tasks like writing, editing and grammar may not stand out as top priorities on your mounting list of to do’s. You’ve got budgets to oversee, employees to manage, and customers to attend to. Yet, while these things are all very critical to your daily operations, so are the minute details like grammar-free content.

Consider this, a previous study conducted by U.K.-based firm Global Lingo found that an astounding 59% of consumers would forego making a purchase from a company if there were obvious grammatical errors on the company’s website or marketing materials. Another 74% confirmed that they regularly acknowledge the quality of a company’s grammar, with many citing companies with poor quality writing as both unprofessional and untrustworthy. So, picture this: what if this same scenario is currently happening in your business today unbeknownst to you? What if potential customers are leaving your website or tossing your marketing materials, never giving you an opportunity all because of the misspellings and typos you never addressed?

This is why the quality of your grammar is so crucial to your business’s very existence and why you need systems in place to ensure the copy you create is up to standard. It does not matter if it’s social media content, copy for email marketing, or your traditional advertisements—how you communicate to the public is a gateway to your customers’ confidence in you and ultimately to your bottom line.  Here are some of most common downfalls of ignoring the importance of good grammar in your business.

What are some of the ways in which you can ensure your content is always up to par grammatically?

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