Why Gov Con Strategic Pricing? Must Include Early Pricing Participation
Marsha Lindquist
Strategic Pricing? at Granite Leadership Strategies Inc., CPP APMP, APMP Fellows, NCMA Fellow
Volume 22 - Issue 21??November 19, 2024
The Strategic Pricing? Expert
Your time is precious, and you want all the answers to your Government contracting questions quickly. We give you what you need in under a 3-minute read. Give this some thought… Typical win rates for small businesses are around 40%. Conversely, that means that small companies are bidding 60% of the time and not winning. That’s a lot of money to spend on B&P efforts not to win. Want to increase your win rate? Get some great strategic pricing excellence by reading my book Secrets of Strategic Pricing for Government Contractors. Grab a glass of hot cocoa or iced tea and read our feature article below.
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Why Gov Con Strategic Pricing? Must Include Early Pricing Participation
If price is so important, then you must make it a top priority. Too many contractors slap the pricing together as if cost and profitability are not significant. They spend enormous amounts of time developing the technical approach and little time on the pricing. Want to take back control of YOUR pricing? Then begin pricing activity in the capture or pre-RFP stage.
Why Savvy Gov Cons Begin Pricing Early
People ask why we should begin so early when there is no real RFP. The answer is simple. So you know how your beginning thinking is likely to play out in the price, even if it is only preliminary thoughts. The contractor needs as much information as they can as their proposal pricing process evolves in the natural life cycle. That includes knowing the price rather than just a capture manager’s guess or a Government-provided budget range.?
Marsha Lindquist is an experienced pricing strategist & finance professional. In her groundbreaking #1 Amazon Best-Selling book, Secrets of Strategic Pricing for Government Contractors Marsha Lindquist delivers the wisdom of strategic pricing for Federal proposals. Marsha has built a tradition of quality consulting for scientific & high technology Government contractors for over 30 years including Ames National Laboratory, Textron Inc., DynCorp International, Cytec Engineered Materials, and Intuitive Machines. Marsha is articulate in authoring customer-focused winning pricing strategies. Ms. Lindquist has achieved the distinguished titles of NCMA Fellow, APMP Fellows & APMP Professional (CPP) as well as Future of Pricing Honoree by ProPricer.
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