Why Google Analytics is Just the Start

Every tool has its strengths and weaknesses and Google Analytics is no different. A lot of companies tend to get stuck using just one tool.

Google Analytics is widely adopted in the digital analytics industry. And setting it up in the right way can uncover a ton of potential insights.

I have used Google Analytics for almost a decade now. What I found out is that this single application can do a lot, but there are quite a few limitations you should know about.

Every tool has its strengths and weaknesses and Google Analytics is no exception. The real power lies in the hands of the one person who is using it!

Read more: Why Google Analytics is Just the Start.