Why ‘good enough’ isn’t enough

Jim Collins famously said, “Good is the enemy of great.”?

Too many businesses settle for ‘good enough’—a good product, a good service, a good year. But here’s the thing: good isn’t what creates impact. Good isn’t what changes lives. And good isn’t what people remember.

Great companies don’t just build businesses; they leave a positive and memorable mark.

So, here are 3 quick things that might just move you beyond ‘good’.

1. Relentless Discipline – Great businesses don’t just react; they anticipate. They challenge themselves to go further, not because they have to, but because they refuse to settle. Think of Patagonia—it could have just been another outdoor brand, but instead, it built a movement around sustainability, changing the way an entire industry operates.
2. A Long-Term Lens – The truly great don’t chase transactions; they build transformation. Look at Toyota—it didn’t focus on short-term sales, but on relentless improvement and innovation, setting new standards for quality and efficiency in the auto industry.
3. An Unshakable Focus on People – Business isn’t about products, it’s about people. The impact you create, the value you bring, the lives you touch—that’s what separates good from great. Ritz-Carlton didn’t become legendary because of luxury—it became legendary because of its unwavering commitment to service and a people-first culture.

Here’s the real challenge: Where are YOU settling for ‘good’ when you could be creating something great?

Because in the end, greatness isn’t just about what we build—it’s about the impact we make.

Would love to hear—where have you seen this play out in your business or others you know of?

Join me for The Standout Moves—a free web class where we explore how simple shifts create extraordinary results. It’s not about doing more—it’s about doing things differently. In each session, I’ll share fresh insights, proven strategies, and real-world examples to keep you ahead.

Reserve your spot here.