Why Good Branding is an Emotional Exercise

A key concept in marketing is that “people buy feelings, not things.”?In fact, a recent Psychology Today article cited a study that found “when evaluating brands, consumers primarily use emotions, rather than information.”

So how can we quickly harness this knowledge to enhance our marketing efforts with our potential clients??One quick answer is in your BRANDING.?Your branding is the creation of a distinct identity for your practice and your services. It will help you to stand apart from your competitors and to appeal to the clients that you wish to attract.

One place to start when you begin to build your brand is to remember that people are buying a feeling and to ask ourselves the following questions:

1.?????What is the emotional context of my potential client?

2.?????What causes my potential client anxiety?

3.?????How does my potential client feel prior to engaging me?

4.?????How do I want my potential client to feel after they have worked with me?

5.?????What does my potential client care about?

6.?????What is the change they are hoping for?

7.?????How will my services help them to achieve that change?

Taking the time to answer these questions in order to conceptualize your brand and your clients and then build out your brand:

·??????Design templates and brand standards for your marketing materials. (Tuesday)

·??????Develop a tagline. (Wednesday)

·??????Create a great logo and place it everywhere. (Thursday)

·??????Integrate your brand into every aspect of your business including your website. (Friday)

In this week’s Practice Building Tip of the Day Newsletters, I will cover each of the branding exercises above so tune in each day and never forget that YOU ARE YOUR BRAND AND YOUR BRAND IS YOU!

Want to get more insights with quick tips that you can implement to build and grow your practice???Be sure to SUBSCRIBE to this Newsletter, FOLLOW me here on LinkedIn and SUBSCRIBE to the podcast https://www.makemoneymediating.podbean.com

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