Why Global brands need to go Local

Going international with a renowned brand can widen your scope exponentially; however, challenges will inevitably arise in effectively communicating brand identity, locally. Marketing a global product to a new foreign market requires a strong localization strategy to connect with people based on their cultural and social preferences, and local consumer attitudes. Take H&M, for example, who in their Conscious Exclusive Collection emphasized on workers’ safety and growing organic cotton for Western markets, and in China on the detrimental effects of polyester fiber. An e-commerce platform such as iTS COOLER makes localization of luxury brands simpler!

What better way to localize a global brand for your customers than by listing it on a luxury online platform like iTS COOLER.

Top 5 Reasons to go Local and how iTS COOLER can help :

1. High growth and engagement rates! iTS COOLER leverages Thai and English to generate conversation and enthusiasm among the community and will soon add more languages. Healthy discussion will lead to positive brand perception and subsequently more sales. iTS COOLER’s monthly newsletter and news articles will help create brand dialogue.
2. Buyers love relevance: When selling a certain shampoo from Europe, for example, your product has to cater to local needs. With straight hair being the norm in Thailand, this need has to be communicated. iTS COOLER bridges the information and cultural gap between Thailand and the West.
3. Accessible customer data = Localized content: Customer data allows the brand to target localized content to the customer and for consumers to convey their concerns. iTS COOLER’s multilingual staff helps facilitate this.
4. Greater visibility and local reach: More than 90% of internet users in Thailand use smartphones to go online. The reach of iTS COOLER will allow you to tap into this online market.
5. Save on your marketing cost: For a fraction of the cost of conventional marketing, you can list your global luxury brands on iTS COOLER.

A luxury online platform such as iTS COOLER will help facilitate commerce between local consumers and global brands. Best of all, this user friendly luxury online platform supports local payments in Thailand and eliminates the worries surrounding international payments. The best way for your global luxury brand to penetrate the Thai local market is by localizing itself with a product listing on iTS COOLER!

https://www.itscooler.asia/gb/why-global-brands-need-to-go-local/