Why getting published in a journal should not be your aim.

How many pages of research do you read in a week? 100? 300? 600? Of all the research that you chose to read, how are you sure that you have not overlooked a great article that was precisely the one that you needed?

This is what visibility is about. It’s not just about being published but being published such that you reach your target audience. Article views don’t mean anything if it does not translate to your article being viewed as a positive contribution towards research and you being recognized by others in your field. Reputed publications and publishing houses make all the difference between your article being viewed by a 1000 irrelevant people and your article being read by a 100 relevant researchers and scientists from your scientific community.

Having your article published should not be the aim. The aim should be to have your article published in an impactful journal.