Why Generative AI Changes Everything

Where are we today?

The modern business landscape?is evolving at an unprecedented pace, with technology playing a crucial role in driving innovation and enhancing the human decision-making process. One such technology, generative AI, has emerged as a game-changer, offering significant potential for businesses to make informed decisions with greater speed and accuracy than ever before. By providing a means of accessing and reasoning about massive volumes of data, generative AI is revolutionizing the way businesses approach decision making, powering a new wave of chatbots to act as intelligent assistants to executives and font-line workers alike (YES, this means we finally have chatbots that don’t suck). ?

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The Power of Generative AI?

Generative AI is an advanced subset of artificial intelligence that generates new data from existing datasets. By simulating patterns and relationships within the data, these algorithms can create novel outputs, such as text, images, or predictions. With its ability to analyze vast amounts of data in response to human-generated prompts, generative AI is transforming the way businesses access, create, and leverage information to fuel profitable decision making.?

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Generative AI works synergistically with other analytical techniques that are already in widespread use to impact the entire business. One such example is leveraging machine learning models to?optimize supply chain management by providing actionable recommendations?to predict demand, identify bottlenecks, and forecast inventory needs. These ML algorithms can analyze historical sales data, weather patterns, and market trends to create accurate demand forecasts. Humans can then easily access this information by asking intuitive questions and instructing their chatbots to notify them with timely recommendations, supporting the entire supply chain throughout the integrated business planning process. A study by McKinsey & Company found that companies leveraging advanced analytics in their supply chain operations can reduce forecasting errors by up to 52% and improve inventory management by 33%. Adding generative AI into the mix supercharges these advantages, helping businesses trim costs and become more competitive during a recessionary environment. ?

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These synergies extend across other domains too, including intelligent forecasting powered by advanced analytics.?Such methods involve running?sophisticated models that can predict future outcomes, such as sales, customer behavior, or?market trends. By operationalizing these models and embedding their results into daily decision-making processes, organizations can create more accurate mental models of the future, allowing them to optimize their strategies and allocate resources efficiently. Other areas where GenAI-enabled chatbots are beginning to shine?include?customer service, marketing, and administrative functions such as legal and compliance. As you familiarize yourself with these potential use cases, you can quickly begin to imagine the vast transformative possibilities when generative AI is?used in tandem with traditional data & analytics methods.?

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Much like any data-driven transformation initiative, the key to widespread adoption of new tools, technologies, and processes lies in effective change management centered around the thoughts, beliefs, and current decision-making processes of your organization’s employees. By first deploying generative AI in controlled, focused settings with groups of “power users”, or those particularly innovative leaders within the organization who galvanize?tech-forward change, you set the stage for tangible quick?wins which can be showcased across the organization to elicit additional challenges to be tackled with new tools and technologies. Here are several other keys elements to keep in mind as you explore the use of genAI within your company. We will expound upon these elements in more detail in future articles focused on specific uses cases we are?implementing for our clients.?

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1) Integrating generative AI into decision-making frameworks?

To maximize the benefits of generative AI, businesses must integrate it into their existing decision-making?frameworks so that insights are delivered when and where they are needed, not to mention ensuring this information is as intuitive and actionable as possible for each stakeholder involved. This involves identifying areas where generative AI can add value, such as forecasting, personalization, or data-driven decision-making, and incorporating the technology into existing data & analytics methodologies to expedite and enhance the user experience of traditional dashboards and applications.?

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2) Adopting a human-AI collaboration model?

To harness the full potential of generative AI, businesses must adopt a human-AI collaboration model. This involves leveraging the strengths of both humans and AI, ensuring that decision-making is supported by the insights and capabilities of generative AI, while still incorporating human intuition and experience. This often requires striking a delicate balance, finding areas where AI is more effective than human reasoning alone while maintaining the role of?human capital in the form of experience and institutional knowledge. By fostering a synergistic relationship between humans and AI, businesses can make more balanced and robust decisions that drive bottom-line profitability in today's competitive market.?

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3) Investing in education and training?

Businesses must invest in education and training to empower their workforce to understand and utilize generative AI effectively. By fostering a culture of continuous learning, organizations can ensure that they stay at the forefront of AI-driven decision-making. This includes offering training programs, workshops, and other resources that help employees develop the necessary skills and knowledge to leverage generative AI in their daily work. Hint: generative AI tools like Chat-GPT are fantastic ways to interact with the wealth of knowledge available online, and plugging this tool into your organization’s existing knowledge management systems raises the celling of innovation through?unlocking a new level of information sharing and consumption.?

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Conclusion?

Generative AI is poised to reshape the landscape of business decision making, providing organizations with unprecedented power to analyze data and generate insights in a familiar, conversational manner. By integrating generative AI into their tried-and-true decisioning frameworks, adopting a human-AI collaboration model, and investing in education and training, businesses can make more informed, data-driven decisions that drive success in today's competitive market. As generative AI continues to advance and mature, its applications and impact on business decision-making are only set to grow, solidifying its position as a key tool in the arsenal of modern organizations. In future installments, we will go into greater detail around identifying areas for quick wins and kickstarting your first MVP project around generative AI.?

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Getting Started?

Contact us?to learn how decision intelligence can reduce costs and enable proactive decisions to navigate a volatile economic environment.?

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About the Author??

Chris Andrassy?is an entrepreneur and managing partner at?Astral Insights, focused on transforming data into sustainable business value on a global scale. He began his career at?PwC?in New York City, supporting the digital transformation of mature organizations struggling to innovate in a hyper-competitive world. After experiencing the limitations of traditional analytics practices, he decided to begin a new chapter alongside colleagues and industry veterans. His departure from New York marked the inception of Astral Insights, a Raleigh-based decision intelligence firm helping mid-market and enterprise clients transform data into profit. Chris is also an investor focused on innovative technologies including synthetic biology, sustainable energy, and artificial intelligence. Outside of work, he is an avid musician, skier, traveler, and fitness enthusiast.?