Why Gen Z is Craving Omni and Hybrid Fitness Solutions

Gen Z is significantly transforming the fitness industry. This tech-savvy generation is integrating physical workouts with digital experiences. Let's delve into why this shift is occurring and why it is imperative for fitness businesses to adapt

Understanding Omni and Hybrid Fitness

Omni fitness seamlessly integrates physical and digital fitness experiences. This includes using fitness apps, joining virtual classes, and combining them with traditional gym workouts. Utilizing Sency's technology or developing a new motion tracking fitness app enhances this experience by providing a whole new level of personalization through movement assessments and real-time feedback on form and performance. We'll discuss this in more detail later in the article.

Hybrid fitness combines online and offline fitness activities. For instance, attending an in-person session on Mondays, joining a virtual session from home on Wednesdays, and maybe train with your fitness app on Friday morning.

Why Gen Z Loves These Solutions

1. Tech Integration: Gen Z has grown up with technology [That's super important to remember!]. They love fitness apps, wearables, and online communities that track progress and keep them motivated.
2. Flexibility: With busy schedules and the desire for variety, hybrid solutions offer the flexibility to work out anytime, anywhere. Whether it's a quick home workout or a gym session, they can mix and match.
3. Community and Engagement: Virtual classes and online fitness communities allow them to connect with others, share progress, and stay motivated. It's not just about working out; it's about belonging. While this may seem opposite to the traditional gym experience, remember that Gen Z often communicates via messages and social media.
4. Personalization: Apps and digital platforms offer personalized workouts, tracking, and progress reports, making fitness more engaging and tailored to individual needs. Additionally, 85% of gym members now also exercise at home and desire features like an 'intelligent coach”.

How Sency helped WODProof to increase revenue by 300% case study

The Importance for Fitness Businesses

Ignoring this trend could be a big mistake for fitness businesses. Here's why:

1. Attracting Gen Z Customers: GenZ and millennials, now called the “Generation Active”, make up 80% of GYM-Gowers. They drive growth at the leading gyms, emphasizing health and personalized fitness experiences. To stay relevant, gyms and fitness centers must embrace technology and offer hybrid solutions that appeal to this tech-loving generation.
2. Competitive Edge: Generation Active requires a seamless, connected fitness experience that accommodates workouts anytime, anywhere. 89% of Generation Active already engage in online or app-based workouts. Offering omni and hybrid solutions can set a fitness business apart from competitors. It shows innovation and a commitment to meeting modern demands.
3. Increased Engagement: Digital platforms allow for constant engagement with members, offering them value beyond the physical space. This can lead to higher retention rates, whenever and wherever they are.
4. Revenue Opportunities: Hybrid models can create new revenue streams, such as subscription-based online classes, premium app features, or even low-cost alternative packages for people who can't make it to the gym and might otherwise churn.

So...

Gen Z is driving a digital revolution in fitness, blending physical workouts with tech-savvy solutions. Fitness businesses that adapt to this trend will not only attract and retain more customers but also stand out in a competitive market. So, let's embrace the future of fitness! ????

Want to schedule a call and discuss your business needs and challenges? Click here