Why GaryVee is Passionate About Audio Content

I wholeheartedly believe that every B2B company should have a podcast.

But I own a podcast agency. Obviously, I’m biased.

So it gets me really excited when I see that GaryVee is just as passionate about audio as I am.

The rest of this article is from a keynote that Gary gave in Singapore for Brand Minds.

So here it is, from the mouth of Gary Vaynerchuk starting at the 16:55 mark of this video:

“I want to talk about the thing that excites me the most right now, which is voice.

I’m awfully passionate about it, because of one of the more interesting chapters of my career, which is when I passed on Uber twice at a $4 million valuation in the angel round from one of my best friends in the space.

The reason I passed was because it was a side project for Garrett and Travis, but second because I didn’t see it.

But why did I invest a year later before it exploded?

It was because I understood that Uber was selling time, not transportation. And, more importantly, the perception of time.

Because if you’ve ever been to New York City like me, there’s nothing more humbling than waiting for your Uber and watching 500 cabs that are empty drive by you.

Now: Audio.

How many people here in the last year have been spending more time listening to my podcast and watching less video because of it? Raise your hands high.

[Lots of people raising their hands]

Everybody look around. This is the insight that matters to me the most. Right?

The reason they’ve done that is because what audio allows that video doesn’t is passive consumption.

You can listen to the podcast while doing something else. You can listen to the podcast in a shower, while you’re driving, while you’re working out.

It’s time arbitrage.

Audio will be a huge explosion for all of us in every one of our businesses, because when you’re communicating—and hopefully you’re bringing value and not running a “radio commercial”—when you’re communicating and bringing value to your audience and building awareness for yourself, you’re gonna be doing it in a way that respects their time.

The reason I hate modern-day advertising is because it steals time.

A pop-up banner on your phone steals time…

Time, only with health and money and religion, are now on the pedestal of things that we care about the most.

Every technology that I see that sells you back time in exchange for your attention will be the things that I bet on the most.

And that is why I am obnoxiously bullish on voice.

When I say voice, I mean:

1) I think everybody here should start a podcast.

I just do. In the Q&A, I’ll show you an example of how any one of your businesses could be a podcast if you’d like to ask me.

2) I think everybody here should start thinking about what it looks like to develop a briefing or a skill inside of Amazon, Google, Apple, whatever Facebook comes out with, whatever the tech giants from China come out with…

In the next five years, you will be blown away by how much search behavior is done with your voice.

As a matter of fact, one of the most interesting stats that I’m paying attention to is that 1 in every 4 searches on Google, on a mobile device, is done through voice.

And if you have young children who play on YouTube on an iPad...my son, when he was three, could navigate the entire Web through voice.

My point here is very simple:

We are ridiculously lucky because we get to navigate through this time.

Anybody over 30, and especially over 40, you really recognize that.

The over-40 crowd in here, we lived pre-internet in a lot of ways. The scale is remarkable, the impact is high, the upside’s enormous, and to be very honest, I think most of us are just taking it for granted.

I don’t think we understand the impact of how much the opportunity is real.

For me, it becomes disproportionately compounded because you’re actually at this conference.

You’re actually part of a very small, interesting group for me, which is, I know how big the opportunity is, I know that 99% of people have no idea it’s happening.

You do, so you’re part of 1% of the whole thing that understands it’s happening.

Now it’s yours to lose.”

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If you want to take Gary’s advice and start a podcast, there are two ways to do it:

1) You can do it yourself . Use this blog post as your guide --- How to Start a Podcast for a B2B Brand: A 26-Step Process

2) You can have us do it for you. Just click here to start the conversation.

Wanna see more of my ridiculous obsession with GaryVee?

Check out episode 1 of our video series: #GaryVeeWannaBe