Why Games FAIL

In this piece of article, I'll share a story with tips from the marketing and business side of the gaming industry for indie game developers & gaming studios.

Let's say, you have a game, it's an:

• upcoming one
• already launched as coming soon
• in EA [ early access]

or released

What are the mistakes:

• don't pay for a cover art
• early publishing before securing an audience
• don't partner or do an equity split with experts to help them scale
• are starting with a big project without knowing the business and making connections
• don't listen to the marketer's expert
• not listening to the feedback coming from their audience and what they want
• not do co-op feature to maximize sales
• not do a steam deck porting/compatibility/verification
• not do bundles,cross-collaboration
• don't do a rev-share or get a shareholder agreement for an equity split with a great programmer to partner with for console porting ( like Xbox)
• don't do their market research first
• make duplicates from other games
• don't make f2p with a monetization model and co-op
• don't write their own blogs
• don't do interviews before publishing/launching
• are putting the game on itchio, before contacting investors, incubators, accelerators, GRANTS
• don't move on to multiple gaming platforms like humble, Xsolla, gamejolt, epic games, gog to sell it further
• don't bring attention, to a gamer's routine, when they are online, posting only on Saturday.
• don't do a live stream,or multi-live stream on social platforms, like x/ Facebook,etc including the steam store page, not only at the events, to be in the loop, gameplay like 2-3h, can be with their face on, or not.
• don't give the trailer before everything else starts, to the big event to be showcased, cross-promotion, with the big media outlets, like ign.
• don't use stickers, and flyers on the street
• don't use QR codes for their discord community or website
• don't have a website, with a verified ownership on Google search console
• not registering their games on Twitch API, YouTube API, Discord app developer
• not having a special forum on their website
• not having a subreddit for their game, Facebook group/page, x community group, and more
• not having a newsletter before they put a coming soon page live
• not having a press kit on their website in the header menu for the press to can be downloaded as zip
• not having a media kit, with an article, logos, videos, gameplay screenshot
• not having a MEDIA Build with cheat codes
• putting on social media videos longer than 7-10 seconds
• don't talk on tiktok about their game, there are millions of templates to showcase even footage and your face
• don't use influencer outreach
• don't collaborate for cross-promotion with influencers on platforms, like tcm, grin, etc
• do outreach using scam emails, don't do research for the origin of those emails, just take or buy email listings.
• are contacting the wrong influencers, to stream or write about their game
• don't have a LinkedIn account
• don't use giveaway campaigns, with a creative scope
• They use AI for visual, in-game and cover art, etc + voice-over. They need to use it strictly for development, like code, etc not for audio and visual, because this is the cringe
• use a black screen on videos
• don't have an investor deck, budget breakdown, pitch deck or press kit

and more

Last month i did a partnership with All Ages Of Geek to bring

• articles
• gameplay videos on Youtube [ 142k + subs]
• interviews
• podcast
• review

By the way, i will appear on Youtube videos starting in winter,till then we will post videos, with the other 2 girls.

FORM TO COMPLETE in getting featured

Also my marketing guide for each type of platform:

• VR
• mobile games
• console
• pc games

here you can support me on kofi or get a membership on patreon

By having a monthly membership you will unlock My discord server :

• emailing lists from the press, streamers, investors, publishers, reviews, etc

resources, templates like shareholder agreements, NDA, rev-share, press kit, pitch deck, etc

And I started a show on Spotify and interviewed other developers

How to add metadata about your #videogame on Youtube Api video here

Also, I updated my About me and my services there, i am available now to take other campaigns

I also:

• Indie Campaigns that are $3000 pay upfront under an agreement. [ will include forums, social media, registering on APIs, influencer outreach & media ]
• Consultation $50/h 1-1 meeting can be on discord too: " andreeapr"
• sponsored articles on IGN USA and PC Gamer etc
• trailer at Gamescom, ign live, PC gamer live show etc.

and also use me on Steam video with gameplay provided by you on my email: [email protected]

Also, there is a Kickstarter Guru , who has succeded in raising funds for every campaign I saw and recommend Website facebook

This is the latest Kickstarter campaign edenfall and other

The price they ask for starts from $4000 depending on the campaign's complexity.

#gamedeveloper #videogames #indiegames #gaming