Why the fundamentals of digital marketing course by Google is essential for all digital marketers.

In today's marketing landscape, digital marketing has become increasingly vital. As a digital marketer, I believe it's worth exploring. Given that more people are spending their time online, businesses are striving to connect with their target audience using digital channels. Have you heard of Google's digital marketing course that covers all the fundamentals? I'd like to share with you six reasons why I think it's essential for all marketers to acquire expertise in digital marketing. Let's delve into the details!

1. Google's digital marketing course is a free online course that covers the basics of digital marketing. The course consists of 26 modules that cover topics such as search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), mobile marketing, and video marketing. The course is designed to be self-paced and can be completed within a day to a few weeks, determined by your own pace. Overall, it should take about 40 hours to complete.?
2. The course is designed for marketers who are new to digital marketing or have limited knowledge of digital marketing. The course is also suitable for people who may have a side hustle or even if you're a content creator/influencer (!) who wants to learn how to promote their business/product online. The course is broken down into modules that are easy to understand and follow, making it accessible for all.
3. One of the key features of the course is that it is created by Google. This means that the course is up-to-date with the latest digital marketing trends and practices. It also means that the course covers Google's best practices for digital marketing, which can be incredibly valuable for marketers who want to improve their website's ranking on Google (and who wants to learn more about SEO. Trust me, it's very much up & coming and super important in today's world).
4. Did I mention the course is free? Which ultimately makes it accessible to EVERYone. Who doesn't love a free course?! Many digital marketing courses can be expensive, making it difficult for people in the business or individuals to invest in their education. The fact that Google offers this course for free is a testament to its commitment to helping businesses succeed online. (No, this isn't a sponcon).
5. The course covers a range of topics that are essential for digital marketing success. For example, the course covers SEO, which is crucial for improving a website's ranking on search engines like Google. The course also covers SEM, which is an effective way to drive traffic to a website through paid advertising. The course also covers SMM (Social Media Management, in case you needed clarification), which is a valuable way to connect with customers and build brand awareness on social media platforms.
6. The course is important for all marketers because digital marketing is now an essential part of marketing practices. In today's digital age, businesses and all digital marketers need to have a strong knowledge of the "online presence" to be successful. The course provides marketers with the knowledge and skills they need to promote their business online and connect with their target audience.

#digitalmarketing #googleanalyticsacademy #google 谷歌

Furthermore, the course is relevant for all industries, not just tech companies in general. All businesses can benefit from digital marketing, regardless of their industry. Whether a business is in healthcare, finance, or retail, having a strong online presence can help them connect with their customers and grow their business.

tl;dr: Google's digital marketing course covers the fundamentals of digital marketing and is an essential resource for all marketers. The course is free, accessible, and covers a range of topics that are crucial for digital marketing success. As businesses continue to shift towards online marketing, it is essential for marketers to have the knowledge and skills they need to succeed in the digital world. The Google digital marketing course provides marketers with the education they need to stay ahead of the curve and grow their business online. Get amongst it!