Why "Full Service" Positioning Is A Pit Of Doom

Greetings from Troy,

Imagine hiring a visual artist with a wide range of photographic experience, when all you want is a wedding photographer.

Imagine hiring a "full service" law firm, if you run into a tax issue with the IRS or whatever revenue agency you deal with.

The full service promise is often accompanied by other undifferentiated terms like "wide range" and "complete"...

There is no such thing as full service, there isn't a brand in any category that can actually fulfill every need in the market.

By appealing to everyone, companies end up appealing to no one. Standing for everything, is the same as standing for nothing.

So, what is it that you're REALLY good at? What do you stand for? Focus on that.

This is why I'm focusing Internal Success on building your consulting packages, wiring in your positioning and getting more sales as a consultant.

Because let's be honest, there's nothing quite like the thrill of a win, especially when it's achieved by someone who dares to think outside the box.

I believe that you, as a consultant, stand apart from your everyday coach.

You're a maven in your field. You're the go-to pro. You're an expert in your trade, knowing your industry inside and out. What are you after? A fresher, bolder way of doing things. Dreaming about sleeping in a bit later and enjoying more quality time with the people you love, while your bank account fills up more frequently than on the usual payday.

On your side,

Troy Assoignon

P.S. Ready to kick things up a notch with your packaging and positioning, and really make your mark? Shoot me a DM "Let's do this". I've got all the details on how we can light up your consulting world together and I'll send it right over.