Why Frugal Innovation is Becoming Big Business – New Research
David Wilkinson
![David Wilkinson]()
David Wilkinson
Editor - The Oxford Review | Feeding organisations & professionals the latest research findings by providing easily digestible research briefings | #evidencebased #research
Frugal innovation
One of the emerging topics of both research and organisational interest over the last 15 years has been the area of frugal innovation. Frugal innovation refers to low-cost new products, methods and designs that have been created for or come out of what is known as the bottom of the pyramid or the unserved lower end of the mass-market.
Bottom of the pyramid
The idea of the bottom of the pyramid or unserved lower end of the market is important from a number of aspects....To read the rest of this article click here