Why from 4 to 40 blog posts per month

The competition has been around 6+ years. How fast can you catch up with them?

The Head of Marketing at Userpilot found the magic bullet. At least what worked for the product growth platform.

In this edition of Head of Marketing;

• You learn and accumulate marketing wisdom from experts in the trenches.
• You get systems and processes they used or are using to market and grow the companies they are heading.
• You get insights across different industries in software that you can tweak and apply in your own start-up

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In today's edition; Emilia Korzynska of Userpilot

Why they scaled from 4 to 40 Blog Posts per month

To catch up with the competition. From research, companies on average publish one blog post a week. To cover six years' worth of SEO content, Emilia and the team needed to publish 6-10 content pieces per week.

From the data, the Userpilot blog was generating most of the leads. So it made sense to go all-in on SEO as a lead generation channel.

SEO Impact; The company increased its SEO visibility by 500% within one year.

How they were to produce 40 content pieces per month

• Build a content plan of 10 Cluster topics.
• Categorize them in terms of Search Intent and Search Volume
• Have one or two Editors that do detailed Content Briefs for the freelancers to follow
• Provide resources for your freelancers to learn and under your product, and industry better.
• Let each content brief be assigned to an individual freelancer for quality and enough time to deliver.

The Future Userpilot Blog Posts

1. Content Repurposing [ Backlinko Resource ]
2. Content Distribution [ Hubspot Resource ]

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Happy Friday

Learn and Grow

Okerosi Davis