Why franchisees HATE social media?

Here's 4 reasons why you shouldn't hate it for your business:

"I hate when people say bad things about my business," says almost every franchise owner.

Everyone hates hearing negative feedback.

But you shouldn't ignore it.

Today, we're tackling a common sentiment among franchisees: their dislike of social media. We know you didn't grow up with these digital platforms and that's totally okay. Ignoring it is not the answer. Fear not, because we're here to shed light on why you shouldn't hate social media for your local franchise business.

1?. Expanded Reach: It's not just about posting content to get more reach. Social media platforms like Facebook and Instagram offer unparalleled reach potential. With the right strategy, you can connect with your local community on a personal level, extending your local visibility far beyond traditional marketing avenues. Reach ads are one approach. At imLabs we double your franchises' local reach within 30 days. Imagine doubling your local visibility. Double the eyes. Which means more traffic.

2?. Targeted Advertising: Here we don't mean posting content. This can be confusing for some owners. But putting additional money behind a post increases visibility of your business in your local area. One of the biggest advantages of social media marketing is its precision targeting capabilities. With tools like geo-targeting (must be done monthly), you can ensure that your message reaches the right audience (3-5 mile radius of your franchise)—those who are most likely to become your loyal customers (that's how we do things at imLabs).

3?. Enhanced Customer Engagement: Just like you engage with your customers while they are in your business. What happens to your customer when they leave your business? Social media isn't just about broadcasting messages; it's about engaging in meaningful conversations with your audience. You should be monitoring all your local business channels daily. By actively responding to comments, messages, and reviews. In doing this you can foster a sense of community around your franchise location, driving customer loyalty and satisfaction. This actually helps reduce negative reviews. Because if they feel like they have a place to vent when something goes wrong for them in your business with someone that's going to listen and help the situation. It's most likely not going to hit your Google or Yelp reviews. Opening up those engagement channels is a key to your business success.

4?. Data-Driven Insights: We love data at imLabs. In today's digital age, data is king. Social media platforms provide valuable insights into consumer behavior, preferences, and trends. At imLabs, we help you leverage this data to refine your local marketing strategies and drive better results for your franchise business. You can't manage what you can't measure. So we believe in sharing data monthly with you.

So instead of hating social media out of fear and inexperience, look on the bright side of how it can actually help your business grow.

At imLabs, we understand the challenges facing franchise owners in navigating the complexities of social media marketing. That's why we're here to support you every step of the way. As a leading digital marketing company trusted by franchisees across various industries—from Dairy Queen to The UPS Store—we specialize in bridging the gap between your business goals and your local community's social media landscape.

Our mission is simple: to help franchisees like you, drive traffic and awareness through strategic local social media campaigns. By focusing on growing your local digital presence within a 3-5 mile radius of your location, we ensure that you're reaching the right audience at the right time.

So, don't let the fear of social media hold you back.