Why Food Safety is a Critical Component of Crisis Management Plans

In the wake of the COVID-19 pandemic, food and beverage companies have been rethinking their crisis management and food safety policies. With consumer trust at an all-time low, it has become essential for companies to implement new measures to mitigate risk and ensure the safety of their products. In this podcast episode, Steve Robert , Global VP, of Sales, Marketing, and Product Innovation at AIB International, Inc , discusses the importance of pandemic preparedness certification, food safety culture, and integrity in the food supply chain.

Pandemic Preparedness Certification is a new certification offered by AIB International that helps companies prepare for and respond to a pandemic. It includes an evaluation of a company's crisis management plan, training programs for employees, and risk assessments to identify potential vulnerabilities. According to Roberts, this certification is essential because it not only helps companies prepare for a pandemic but also demonstrates to consumers that the company is taking its safety seriously.

In addition to pandemic preparedness, Roberts emphasizes the importance of food safety culture in companies' attitudes and missions. Food safety culture refers to the values, beliefs, and behaviors that contribute to the overall safety of a company's products. It is not just a set of rules and regulations but a way of thinking and operating that puts the safety of the consumer first. Roberts notes that companies that prioritize food safety culture are more likely to have a strong reputation and loyal customers.

Integrity in the food supply chain is another critical issue discussed in the podcast episode. Roberts highlights the need for transparency and trust in the supply chain, particularly when it comes to online training programs. With more companies offering online training, it is crucial to ensure that the training programs are effective and reliable. AIB International is working to bridge the food safety and online training gap by offering internationally recognized training programs that prioritize integrity and transparency.

Overall, the key takeaways from this podcast episode are that food and beverage companies must prioritize pandemic preparedness, food safety culture, and integrity in the food supply chain to ensure the safety of their products and maintain consumer trust. With the pandemic continuing to impact businesses around the world, it has become increasingly important for companies to adapt and implement new measures to mitigate risk and protect their customers.

Watch and listen to the complete episode on the below link -

#foodsafety #consumertrust #crisismanagement