Why Following Up is So Important (And How to Make it Easy)

As a salesperson, you know that follow-up is key to closing deals. But what you might not know is that following up can actually be pretty easy – and even enjoyable! – with the right tools in place. In this blog post, we'll explore the importance of following up, both with past and future clients, and give you some tips on how to make the process as smooth and effortless as possible.

When you're in sales, it's important to remember that your relationship with your client doesn't end when the deal is closed. In fact, that's when the real work begins! By staying in touch with your clients – whether it's through a CRM, email drip campaigns, text messages, or even small gifts – you're ensuring that they remember you and your company long after the sale is complete. And when you're top of mind, you're much more likely to get repeat business.

What's more, following up gives you an opportunity to build deeper relationships with your clients. By taking the time to check in and see how they're doing, you're showing that you care about them as people – not just as potential customers. This can go a long way toward creating loyalty and goodwill.?

The good news is that there are a number of ways to make following up easy – even if you have a large client base. Here are a few of our favorite methods:

A CRM (customer relationship management) system is a great way to keep track of your clients and their contact information. With a CRM, you can easily see whom you need to follow up with and when, so you never miss an opportunity. Plus, many CRMs come with features like automated email drip campaigns and text message reminders, which take a lot of the guesswork out of following up.?

An email drip campaign is a series of automated emails that are sent out over time (usually at predetermined intervals). Drip campaigns are ideal for following up because they allow you to stay in touch with your clients without having to put in a lot of extra effort. Plus, they can be customized to include personal touches like your client's name or company logo.?

Text messages are another great way to stay in touch with your clients. They're quick and easy to send, and they usually get read almost immediately. Just be sure not to overdo it – no one likes feeling bombarded by texts!?

Following up may seem like a lot of work, but it's definitely worth it in the long run. By staying in touch with your clients – both past and present – you're building relationships that will last for years to come. And luckily, there are plenty of ways to make following up easy. So what are you waiting for? Get started today!