Why not focus on the 'what'?

This week we’ll be unpacking the importance of being clear on what you are, or are not, offering.??

While it might be tempting to take on as much work as possible, there is a lot to be said for being selective in the short-term, for long-term gain in your business.?

How do you know which projects will be the right ones? By?capitalising on your people’s specialties, and revisiting what has worked well in the past, you can determine what kind of services and clients you excel at, and that can build mutually beneficial relationships.

The next step is to make?sure that what you do is reflected in all your internal and external communications. Every page on your website, LinkedIn post, email campaign, and event attended represents your firm’s focus. ?

Clarity builds confidence. So, when a client understands exactly what they can expect, it establishes a strong foundation for your future partnership.??

“Specialisation and organisation are the basis of human progress.”? - Charlotte Perkins Gilman, 19th Century feminist author.

Originally published here: Why not focus on the 'what'? | The BD Consultancy