Why Finding ADHD Coaching Clients is a Challenge - and What I’m Doing About It

Why Finding ADHD Coaching Clients is a Challenge—and What I’m Doing About It

I know my ideal clients are out there: individuals who are late-diagnosed with ADHD, professionals who are struggling to manage their executive function challenges, overwhelmed by the daily grind. I know they need support, and I know how transformative ADHD coaching can be. But despite all of this, finding these clients feels like searching for a needle in a haystack.

Why is it so hard?

Part of the challenge comes from how ADHD manifests. Many of the people I can help are busy professionals - managers, HR leaders, and executives - who are used to finding workarounds for their struggles. They’ve been masking or compensating for their ADHD for years, and while they know something isn’t working, they may not realise that ADHD coaching could be the missing piece.

Standing out in the crowd

Another part of the issue is the sheer volume of information online. Social media platforms like LinkedIn and Facebook are great for reaching people, but the algorithms certainly don’t favour smaller businesses or independent coaches. It’s hard to cut through the noise when everyone is vying for attention.

Despite consistently posting valuable content, offering insights, and engaging with my community, it often feels like I’m being drowned out. And yet, I know there are professionals out there searching for the very support I can provide.

How I'm adapting my strategy

To overcome these hurdles, I’m revisiting my marketing strategy. Rather than relying solely on social media platforms that are saturated, I’m exploring more targeted approaches:

1. Building relationships in niche communities: I’ve started joining forums, groups, and online spaces specifically for neurodivergent professionals. These places allow for more meaningful connections and less competition for attention.
2. Word of mouth and referrals: I’m encouraging my past and current clients to spread the word. ADHD coaching isn’t just a service, it’s a partnership that leads to real, lasting change. By nurturing relationships with my clients, they become my greatest advocates.
3. Offering free value: I’ve started providing free workshops, webinars, and content that not only introduce people to ADHD coaching but also offer tangible tools to improve their lives. This builds trust and helps potential clients see the value of the service firsthand.
4. Training to become an ICF/EMCC certified coach: There is a lot of noise and snobbery in the coaching world, which is currently unregulated. This gives me the nagging doubt that I am not good enough and a major dose of impostor syndrome (thanks for that, guys!). It will also put me in better standing with corporate clients, who often seek coaching qualifications when selecting suppliers.

Why I won’t give up

Though the path to finding clients is challenging, I’m committed to pushing forward. I know the work I do matters, and I know the clients who need me are out there. For every professional feeling overwhelmed by their diagnosis, there’s a coach like me who can help them build the systems and strategies they need to thrive.

If you're feeling the weight of managing ADHD in your professional life, or if you're late-diagnosed and unsure where to turn next, let's connect. Together, we can find the structure, strategies, and support you need to succeed.