Why Financial markets are counter-intuitive?

A few days ago at a conference I heard the following sentence: "Drink food and eat water"; initially I thought that the rapporteur was disillusioned, but in reality this sentence has a far-reaching meaning, it means that we have to chew the food very well until we make it liquid and for water instead we have to keep it in our mouths for a long time before we can swallow it.

This sentence is counter-intuitive, which means that the right way to behave is the opposite of what the original belief has taught us since we were small.

Why are the financial markets counter-intuitive? Simple, have you ever met even one person who invests in stock exchanges to lose money? I never have, however, I have met many people who have lost money on the stock exchange. This means that even though people think they are acting in the right way, in reality, they make some errors that lead them to make mistakes; if the markets were predictable and intuitive, everyone would gain from investing in them, but by being counter-intuitive people fall into their own trap and therefore behave in the wrong way.

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