Why female entrepreneurs DO need CEO Days (and how to design them)

I used to hate the term ‘CEO Day’.

Because I felt it was one of those fancy terms female entrepreneurs bandied about while working from the beach, driving around in their sports car and/or soaking in a bubble bath with pink scented candles etc). Yuck.

But while we’ve seen a lot of s**t in the online space over the past few years, the concept of a ‘CEO Day’ isn't actually a bad one. Because it’s about taking the time out for strategy - for working on your business - rather than in it.

Which is a good thing, right?

The?bad part (imho) is female entrepreneurs making it sound like CEO Days are some fancy schmancy thing you can only do if you have a 6 or 7 figure business and are part of a Squillion Dollar Mastermind.?

When the truth is...we all need at least one ‘CEO Day’ a quarter. Regardless of whether we have a brand new/part time or ‘side hustle’ business. Or we’ve been at it for years.?

And that need to take time out to work ‘on’ our business (rather than ‘in it) never goes away. Which is why it’s a great habit to establish - from the moment you start your business.

How often should you take a 'CEO Day'?

I recommend my clients take one ‘CEO Day’ each quarter (although I may not call it that!) to work on their business and content strategy.? It doesn’t even have to be a whole day (a few hours can be enough).?

But I DO recommend spending longer on your Q4 ‘CEO Day’ (December) so you can create an annual business and content strategy (which makes it easier to plan ahead in quarters).

How to design your CEO Day?

How you design your CEO Day is up to you..but here’s what I recommend to my clients.?

1.Start by creating (or refining) your annual strategy so you’re clear on your business and income goals N.B. if you recently downloaded my Annual Content Strategy template - this is perfect for your CEO Day. If not, link coming up....

2. Then move onto your quarterly plan - create a broad ‘overview’ for each quarter that includes key launches, promotions & events in your business.?

?3. Create a content strategy for the coming quarter - outlining key topics you need to cover in your content (to achieve your business objectives) and the content tactics and platforms you’ll use to?get there?

So if you haven’t already - make sure you create time for a ‘CEO Day’ this month - so you're set for success in 2023. And it just so happens I have a FREE resource to help...

A resource that will help you run your own CEO day

If you haven't already, make sure you grab my Annual Content Strategy template (it's FREE).

My Annual Content Strategy template will help you get clear on your content strategy - so you know what kind of content to publish, where and when in 2023 (and beyond).

And there's nothing like creating a content strategy to expose the 'leaky' bits of your business strategy (or highlight the fact you haven't really got one).

Click here to grab your Annual Content Strategy template (and yes, it IS supposed to open in messenger).

Janet Murray is a content strategist, author &?podcaster?who helps coaches, consultants & entrepreneurs build authority in their industry through engaging thought leadership content. Her?2023 Courageous Content Planner & Content Kit?will help you create your content strategy for 2023.?You can save 10% with the code LI10.