Why FASTs Are Crashing The Emmys
If it looks like the newsletter is a bit shorter today, you’re not wrong: we’re trying something different and limiting today to the Week In Review. Tomorrow, we’ll be sending out a new newsletter, with all of this week’s TVREV articles and our industry news roundup, so keep an eye out for it and let us know how you like the new format.
FASTs Crash The Emmys
It’s funny,?Barry, the HBO comedy series about a conflicted hit man, has become a meme of sorts about the types of streaming TV series that are wildly popular with critics and writers but which the general public does not always seem to get.?
And yet?Barry?was nominated for 11 Emmys this week, including Best Comedy Series, Best Actor in a Comedy Series and two Best Supporting Actor in a Comedy Series nominations, while the popular Yellowstone franchise was shut out.
Which gives you an idea about where Television Academy members’ heads are at, but is that really a surprise?
What might be a surprise however, is that three original programs from FASTs were among the nominees—Jury Duty?from Amazon’s Freevee and?Weird, The Al Yankovic Story?and?Die Harter?from The Roku Channel.
That’s a good sign in that they’re getting recognized and they’re able to attract top notch talent like Best Actor nominee Daniel Radcliffe.
Another not-unexpected development was that ABC’s?Abbott Elementary?was the only network series nominated for a major award. (It’s sort of the new?This Is Us?in that way.)
And of course HBO, which had the year’s three most buzzed-about series (well, in certain circles anyway) -?White Lotus,?Succession?and?The Last Of Us, dominated the nominations, but again, that was not a huge surprise.
Which is the thing about the Emmys—they’re a good way to read the industry’s tea leaves and figure out where things are headed.
So let’s start.?[READ MORE]
Roku Goes Shopping
One of the great things about?Friends?doing so well on streaming is that I no longer have to explain the concept of “Jennifer Aniston’s Sweater” to people under 30. Or the part about who Jennifer Aniston is, anyway.
For those of you unfamiliar with the concept, it is the idea that viewers would someday be able to click on the sweater that Aniston was wearing in a scene and have it show up at their doorstep.?
That the idea has been bouncing around for some 30 odd years speaks to the challenges around actually making this happen, the biggest one being that viewers seemingly had no interest in hitting “pause” to stop and buy something.
The new thinking though has been to make shoppable commercials. Because (surprise!) consumers don’t seem to mind pausing?to buy things.
There’s been a lot of movement in this space as of late, mostly due to advances in AI that allow companies like KERV and AiBUY to identify products in a particular show.
Roku has long been a big proponent of shoppable TV. They’ve launched a new test program this week that allows Roku viewers to buy a product directly from an ad by clicking “OK” on their remote, payment and processing being handled by Shopify with an assist from the credit card most Roku users have on file.?
The fact that one of the three items being tested is a $2500 computerized rowing machine is likely to skew the results some ($2500 computerized rowing machines not generally falling into the “impulse purchase” category) but it’s definitely a step in the right direction.?[READ MORE]
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1 年The sentence about "it would be easy to tie them in with the actual programming, too" seems to me to be part of the secret sauce here. People tuned in to see a program about the subject matter that interested them. The closer an advertiser can get to being viewed through that same lens, the more likely it would seem that they could achieve viewer engagement with their brands. That's also potentially the most productive use of technology like the BrightLine “Proteus Experience Engine" as it attempts to boldly go where no one has gone before.
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1 年Is HBO considered a FAST channel? It's not free, but I could also not know everything is defined. If someone buys HBO from the MVPD, coax cable....is that streaming? Sorry to be so far in the weeds.....