Why Fall Fundraising Events Drive Donor Acquisition and Increase Revenue

Fundraising events bring people together and are a way for your nonprofit to engage supporters, increase donation revenue, and drive awareness for your cause.

Hosting a fall fundraising event is an opportunity to establish meaningful connections that can fuel your mission now, but also build momentum for your year-end campaign.?

In this edition of the Fundraising Accelerator, we’re exploring the benefits of incorporating a fundraising event into your fall strategy.

Leverage Events to Aquire New Supporters?

Adding a virtual component to your event helps you reach donors who would not be able to attend otherwise, making them feel included and connected to your cause. After transitioning its annual gala to become a professional-grade, hybrid event with Classy Live, African Community Education (ACE) saw 203% year-over-year growth. ACE was able to connect with supporters across the world and appeal to more corporate sponsors.

Events Drive Revenue Potential

Fundraising events offer revenue potential unlike any other campaign. Discover why.

Scale your event with peer-to-peer fundraising

Adding peer-to-peer fundraising to your event is a simple way to encourage participants to recruit their networks with a timely call to action. In 2021, we found that events with peer-to-peer fundraising deliver the highest conversion rates of any campaign type. StacheStrong’s 2021 annual 5k is a success story of this strategy. They experienced 2.5x revenue growth which included reaching 100 families and over 1,500 new supporters.?

Events are a key source of major donations?

Inviting potential major donors to your event allows you to connect with them in a more personal way. A personal connection can motivate larger donations. Our platform data found that ticketed events bring in the most donations above $1,000.?

More donation opportunities?

Auctions, mobile bidding, text-to-donate, or merchandise sales add interactive donation opportunities to your event’s day-of experience. Not only will these activities engage attendees, but they also drive more direct donations to your cause.?

Engage Your Fall Event Attendees This Giving Season

Use the momentum of your fall event to engage these supporters as you head into the biggest giving season of the year. 91% of fundraising event attendees are likely to take further action with a nonprofit after a positive fundraising experience. Building a post-event email and social media strategy will help your organization stay connected and top of mind. Ignite donors to share by showing the impact of the donations raised and how their participation makes a difference in the world.?

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Classy is a giving platform that enables nonprofits to connect supporters with the causes they care about. Classy's platform provides powerful and intuitive digital fundraising tools to convert and retain donors.

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