Why is Facebook marketing important?

Those days when marketing was only restricted to a few sectors have long vanished. Over the past five years or so, marketing and its definition has evolved. Social media marketing is the next big thing and the odds are that it will remain this way for a long time now. Facebook today boasts of 1.79 billion monthly active users while the number of active Facebook users has already surpassed 1 billion users.

So why is Facebook marketing in specific so important to your business?

Facebook on mobile

With the traditional TV ads phasing out and digital ads phasing in the history of marketing and advertising is changing. Facebook is available on mobile and with users using the app on-the-go it is easier to be in constant touch with the users and know what they are exactly browsing for and the kind of content they prefer.

Ad targeting allowed

In the above context it becomes easier for companies or brands to target a particular audience depending on age, sex or location. Ad targeting is allowed as per Facebook and its guidelines and this is the gold in the mine for brands. As Ad targeting is essential to reach potential customers and have a better ROI ad targeting makes life easy for brands to market their products.

It helps connect

Customers or potential clients do need to connect to the audience you are looking at. With on the go devices and internet making a fast encroaching move to the people it becomes easy to connect with the audience.

Better responsive to problems

Problems are bound to come in the way when people buy products. It is easier for customers to connect to a Facebook page for a brand and talk to the people responsible with the brand to hear them out and know their redressal.

A better response to problems is expected when there is direct contact between the customer and certain brand managers.

Level playing field

Most of the brands starting their journey with marketing or advertising on Facebook start on a level playing field. Those gaining most traction to their page are providing witty and creative content and for Facebook content could clearly be the king. It doesn’t matter how much you spend but without a good content getting better audience may prove to be a task. 

#facebook #marketing #brand #business #advertisement #facebookmarketing #creative #content #seocontent #audience #targeting #branding #exploring #solution #journey