Why Facebook Instant Experience Ads Are Taking Over?

Right now, Facebook is still the most used social media app in the entire world. It has about?2.9 billion monthly active users ?and the numbers are rising.?

Regardless of what anyone thinks about Facebook, it's still a massive part of marketing your business. After all, Facebook ads have been extremely popular and successful.?

However, with new technologies being developed, it's only natural to assume that even marketing has advanced. Instead of just Facebook ads, there's another feature that will increase engagement on your ads.?

Facebook Instant Experience Ads are the future and this guide will show you how to use them for your business.?

What are Facebook Instant Experience Ads?

Facebook Instant Experience Ads are an upgraded version of the previously named Canvas ads.

Instant Experiences can take many forms. While most of the main elements of this feature remain the same, there are a few extra upgrades that you would love to use.?

The first element of an Instant experience ad is the?lead-in ad. This can be a video, a single image, carousel, or a collection ad.

The lead-in ad looks just like a regular image or video would look. Once you click on it though, it becomes interactive, like a mini website.

Within it, you can watch the video, as well as scroll through the available pictures of products and other marketing collateral and different elements that are being presented by the advertiser.

You can also click on tagged products that will lead you to the main website or submit a form that is a part of the Instant Experience ad.?

Why They Are Important

Normal Facebook ads are good but they aren't enough.

By converting to Facebook Instant Experience Ads, you get much more out of your marketing.

Here are a few of the benefits that using instant experience ads will give you.?

Easy to Make?

You don't have to be tech-savvy to create a Facebook Instant Experience Ad. Facebook offers a ton of templates to choose from.?

These are already well-designed and will surely help you create a trendy ad without having to think too much about it.?

This is great for businesses that aren't ready to hire someone to manage their ads. Of course, eventually, it would be better to have a designer create designs, especially for your business.?

They Load Fast?

80% of people expect a website to?load in 3 seconds ?or less.

After that, not many stick around and wait.?

According to Facebook, their Facebook Instant Experience Ads load 15 times faster than standard landing pages.??

Nowadays, more and more people integrate phones into their everyday lives.

About?71% say that they check their phones ?within the first few minutes of waking up.?

With this type of Facebook ad, you can ensure that mobile users are considered in your marketing strategy.?

They Are a Mobile First Ad Format

Instant Experience ads are a mobile-first format designed to offer an optimal experience for mobile users.

If we consider the fact that 98.5% / 2.8 billion access Facebook through mobile devices like phones and tablets, this is probably one of the main reasons why Instant Experience ads can't be ignored by serious advertisers in 2022.

Fits Into Your Marketing Strategy?

The goal of a business is to increase its sales and to up its reputation to the public.

When using Facebook ads, you encourage people to click on your business.?

Whatever the occasion, you can fit in a Facebook Instant Experience Ad.

Need to show your products? You can showcase those items in a grid or carousel format.

That way, your customers can easily see what you have to offer.?

Additionally, if you would like your customers to engage with your business, you can use the instant form feature.

This way, you can receive their queries and details.

It's Interesting?

Sometimes, when we're browsing the internet, we get bombarded with ads.

This causes people to often become "blind" to ads. Businesses can lose engagement as a result.?

To prevent that, it's important to keep your ads interesting and fresh. Instant experience ads provide something new. Something that has not been overused and abused.

You have the ability and need to tailor them according to your brand.

Facebook Instant Experience Ads ensure that your business is put front and center.

There are no other loud advertisements to take attention away from your business.?

If you'd like to learn more about the Instant Experience Ad Features and how to use them to dramatically improve your ROAS, click through via this link and continue reading on the Distinct blog!