Why is Facebook Important?

Why is Facebook Important?

Facebook is one of the top social networking sites. Facebook presents a unique marketing opportunity for businesses through the creation of Facebook Business Pages. As more people explore social media, social networking sites have become some of the key online sources they use to learn more about products, organizations, artists and world events. Marketing on Facebook has a viral effect – information spreads through networks exponentially.

There are two primary ways for companies to market on Facebook. The first is through Facebook Groups and the second is through Facebook Pages. Groups are more focused on bringing together groups of people who share common interests, whereas pages are places where users can interact around and with a particular brand or product.

Because Facebook pages are typically the best option for organizations to promote themselves on Facebook, I will focus on Facebook pages throughout this article.

Benefits of Using Facebook

1. Customer Interaction – Facebook pages provide a forum for dialogue between customers and the brand, giving companies the opportunity to build better relationships with target audiences and current customers.
2. Reputation Management – Facebook allows a company to gain a deeper understanding of how the brand is perceived online – through direct feedback and also by monitoring what users are saying about the brand.
3. New Customer Acquisition – Each time a Facebook user becomes a fan of a Facebook page, a notice is posted as news item for all of that user’s friends to see. This creates an opportunity for a Facebook page to go viral and reach new viewers.
4. Feedback Mechanism – In a service-based sector like hospitality, customer feedback is vital. Facebook allows users to communicate their experiences directly and give the company the opportunity to respond.
5. Branding – Facebook can be used as a medium for creating brand awareness in addition to a company’s corporate website. It provides brand exposure to a potentially new audience and gives organizations the opportunity to position themselves in new and unique ways.
6. Drive Web Traffic – As a Facebook page grows its fan base, traffic to the company website will increase. Facebook pages also appear in Universal Search Results.

Creating and Promoting your Facebook Business Page
The first step to creating a Facebook Business page is to create an account and profile. Each profile can moderate multiple Business pages.

1. Creating your Facebook Business Page
2. Promoting Your Facebook Page

The main goal of creating a Facebook page or any other social networking profile is to develop a community through interaction with the public. You can do this through:

• Build your Fan Base. 
• Create a Dialogue. 
•  Offer a Special Deal. 

Once your Facebook page begins to develop a following, it is crucial to continually update it with new events and news to continue to build your fan base and keep current fans interested and engaged.

The most successful business pages (if you measure success by the number of fans and level of interaction) are those that foster and encourage customer comments and reply to those comments sincerely whether they are positive or negative. So, in conclusion, don’t be afraid to go out and join the community, interact with your customers, and most importantly, listen to what they are saying about you, your organization, and your competitors. 

What we are providing at SAPPHIRE MEDIA.

1. Facebook Pages Likes
2. Follower on Facebook Profile.
3. Likes On Post & Photos. 

Feel Free to contact us [email protected]

www.sapphiremedia.in