Why Facebook Groups Should Be A Staple In Your Business Strategy

Why Facebook Groups Should Be A Staple In Your Business Strategy

Over the last year, Facebook Groups have made a huge comeback in terms of business.?

If you want to 10x your lead generation and conversion in 2025, you need to have at least Facebook Group in place.?

Here’s what’s happening in the online space right now:??

1?? Facebook Groups are a shortcut to better engagement?

After years of decline, Facebook has re-prioritized Groups, restoring their visibility and engagement potential.?

Five years ago, Groups were goldmines for connections and conversions, and now, they’re regaining that traction.??

2?? Bite-sized, focused communities WIN

Groups in the 10,000–20,000 member range outperform massive “mega-groups.” Why??

They’re manageable, relationship-driven, and easy to organize. Instead of one oversized group, consider creating niche groups tied to specific offers or audience segments. This way, your audience can collaborate on the specific problem that your offer solves.?

3?? Facebook Groups are power funnels

As buying cycles keep getting longer, nurturing leads and building trust are non-negotiables in your marketing strategy. Facebook groups allow you to:??

???- Capture leads with qualifying questions.??

???- Store their data for follow-ups (email, SMS, CRM).??

???- Keep them in a warm, accessible environment for multiple launches.??

This means you’re not starting from scratch every time. Leads from launch one are primed for conversions in launches two, three, and beyond.??

4?? There’s higher engagement in private spaces

People are more comfortable interacting in Groups than on public feeds, even if they aren’t truly “private.” Posts in Groups often receive 10x more responses than the same content shared publicly – making them powerful tools for launch registrations, opt-ins, and generating content ideas from your ideal audience.??

Pro Tip: Structure a workflow around your group. From the moment someone joins, ensure they’re:??

  1. Tagged in a welcome video.??
  2. Personally DM’d to build rapport.??
  3. Added to your email and SMS lists.??

This integrated approach bypasses platform messaging limits while ensuring every interaction adds value.??

The slow buying cycle demands a shift in focus from just lead generation to lead engagement.?

Facebook Groups allow you to nurture relationships consistently, making the final sale more natural and efficient.??

Are you using this tool to its fullest potential???

Oh, and while you’re at it, come join the VBS Facebook Group!

This is where our community shares how they leveraged our resources to get huge monetary wins, grow their businesses online, and learn from what’s working in various industries.?

We’ll see you in there!

– The VBS Team?

This is a great post that highlights the potential of Facebook Groups for businesses. I particularly like the idea of creating niche groups to foster deeper engagement and build stronger relationships with your audience. Additionally, what are some common mistakes that businesses make when using Facebook Groups, and how can they be avoided?

回复
Kelly Roach, CEO

Keynote Speaker | Entrepreneur and Founder | Business Strategist | Top Ranked Podcast Host | Best Selling Author

3 个月

Yesss! ?? ??

Cynthia Witkowski, MPH, RD, LDN, CDE

CEO, The Dietitians Group of West Florida, Inc.

3 个月

Definitely a strategy I'd like to create for my business.

Ashley Lucas, PhD, RD

Owner of PHD Weight Loss & Dr. Ashley Wellness | Registered Dietitian & Nutrition Consultant to the professionals who do it all

3 个月

Love this!!

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Christine Jewell

Helping CEOs & executives unlock a world of wealth beyond money - where they are rich in faith, vitality, marriage, & legacy | 20+ years coaching peak performers to greater freedom + fulfillment.

3 个月

Great article!

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