Why Facebook is Crucial for Realtors: Insights from a Pro

Is Facebook really that important for realtors today? Absolutely, and here's why.

The Power of Personalization on Facebook

As a realtor, your presence on Facebook is more than just having a business page. It's about how you utilize it. While a business page is essential, Facebook's algorithms limit its reach, pushing you towards paid promotions. But don't worry, there's a workaround.

Personal Page: Your Real Estate Story

Your personal page is where the magic happens. It's where you show who you are – the complete picture. Make sure your banner and bio reflect your real estate identity. Include your contact information and links. This is crucial, as many realtors miss out on this, thinking their business page does all the work.

Sharing and Collaborating

On my personal page, I share listings first on my business page and then to my personal page. At eXp Realty, where I work, we leverage the power of sharing each other's listings. This strategy boosts visibility and engagement, something the business page alone can't achieve.

Crafting Your Online Persona

Your Facebook persona should be a blend of your professional and personal life. Let people see the real you – your involvement in the community, your passions, and, of course, your real estate listings. This approach builds trust and relatability, attracting clients who resonate with your values and style.

My Strategy: A Mix of Everything

On my page, you'll find a mix of everything – My family, my love for classic cars, my adorable dogs, my faith, and my passion for real estate. These posts not only showcase my interests but also my integrity and commitment to my work.

Utilizing Facebook's Features

Lists and Categories

Facebook allows you to create lists and categories. I use this feature to segment my audience – fellow realtors, clients, family, friends, and vendors. This way, I can tailor my content to specific groups, whether it's a shout-out to vendors or a family update.

Consistent Branding Across Platforms

Consistency is key. My branding is similar across all platforms – LinkedIn, TikTok, Pinterest, and YouTube. This consistent branding helps in building a recognizable and trustworthy reputation.

Building a Business on Relationships

I believe in building relationships over just making sales. My approach is about creating raving fans for a lifetime, not just one-time clients. This philosophy is reflected in everything I do and share on Facebook and other platforms.

Let's Connect and Grow Together

If you're a realtor looking to elevate your business strategy, I'm here to help. Let's discuss how you can harness the power of social media and relationship-building to boost your real estate career. Book a business strategy call with me, and let's explore the possibilities together!