Why Explainer Videos Are A Must-Have In Your Marketing Strategy

Explainer videos have been steadily gaining popularity in the marketing world as a powerful tool for communicating complex ideas and products in a simple and engaging way. With the rise of video content consumption, explainer videos have become a must-have in any marketing strategy. In this article, we will delve into why explainer videos are an essential component of your marketing strategy.

Captures Attention

In today’s digital age, where people are constantly bombarded with an overwhelming amount of content, explainer videos stand out. They are a great way to quickly grab the viewer’s attention and keep them engaged. Studies have shown that people retain 95% of a message when they watch it in a video compared to just 10% when reading it in text. With explainer videos, you can convey your message more effectively and efficiently.

Simplifies Complex Ideas

Explainer videos are an excellent way to simplify complex ideas, making them more understandable and accessible to your target audience. By using a combination of visuals, graphics, and animations, you can break down complicated concepts and make them more digestible. This helps your audience to better understand your product or service, making it more likely for them to convert.

Boosts Conversion Rates

The ultimate goal of any marketing strategy is to drive conversions, and explainer videos can help you achieve that. According to a study by Hubspot, including a video on a landing page can increase conversions by up to 80%. By providing a clear and concise message, explainer videos can help build trust and credibility with your audience, leading to an increase in conversions.

Increases Engagement on Social Media

Social media is a great platform to promote your explainer videos. With the rise of video content on social media, explainer videos can help you stand out from the crowd. Social media algorithms favor video content, meaning your explainer video is more likely to be seen by a wider audience. Additionally, explainer videos are shareable, meaning your audience is more likely to share them with their friends and followers, increasing your reach and engagement.

Builds Brand Awareness

Explainer videos can help you build brand awareness and increase brand recall. By creating a visually appealing and memorable video, you can differentiate your brand from your competitors. A well-executed explainer video can help your audience remember your brand, making it more likely for them to return to your website or social media page in the future.

With the rise of video content consumption, including explainer videos in your marketing strategy is no longer an option but a necessity.