Why Executives and Leaders Don’t Respect Discounts, especially with a Ghostwriter and Writing a Book

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Why Executives and Leaders Don’t Respect Discounts, especially with a Ghostwriter and Writing a Book

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By Jeffrey A. Mangus

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I recently listened to a podcast with a high-profile ghostwriter whose story glued me to the radio. I could not turn it off because, with every word, she was speaking directly to me. Everything made sense, and she pointed out, more than anything else, that most, if not all, executives and leaders do not respect discounts and never seek a discounted service.

This realization hit me like a ton of bricks. Was I undervaluing my services, pricing myself out of the market? It was a sobering thought that sparked a new perspective. This was a gut punch.

Then I remembered when I met with an executive about his business book a few months ago. When I sent my proposed fee for the project, the first words out of their mouth were, “You didn't charge me enough.” ?

I was floored. Too little? Not enough? To be transparent, the fee was one of the highest I’d ever proposed, and I immediately realized an important aspect of my ghostwriting business. It was as if a light had blasted from a dark tunnel, sending me on a new trajectory and mindset.

It was a genuine revelation that executives and leaders don't just seek a service. They expect to pay a premium in a ghostwriting service that offers peace of mind, exceptional quality, and a product that reflects their vision. They aren’t looking for discounts or a low budget. Most expect to pay a premium, which shows their trust and respect for the ghostwriter's ability to deliver their message effectively and write a book as part of their legacy.

Regarding premium ghostwriting services, when an executive or leader hires a ghostwriter, they understand that the ghostwriter's responsibilities go well beyond the writing. Executives and leaders hire ghostwriters, expecting that we will produce top-notch books and concepts that enhance their professional reputation. We provide exceptional book content that must be polished, professional, and publish-ready.

Many leaders value and expect confidentiality, besides exceptional writing. As a ghostwriter, I uphold confidentiality to the extreme as part of my elite services. Ghostwriters must prioritize secure confidentiality, often signing non-disclosure agreements to safeguard shared information.

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The executive's investment in a ghostwriter goes even further to achieve strategic outcomes, such as personal branding, thought leadership, or sharing expert knowledge. As a result, many hope to see a positive ROI by creating a compelling book that resonates with their specific audience and bolsters their professional image.

As a professional ghostwriter specializing in premium services, I can provide you with top-notch writing that exceeds your expectations. Most executives seek a blend of discretion, flexibility, ethical conduct, and outstanding writing abilities when hiring a ghostwriter. They will dedicate substantial resources to top-tier ghostwriting services that not only meet but exceed their standards and contribute to their professional success.

I’m Jeffrey A. Mangus. I am the authoritative ghostwriter of over thirty books specializing in business, memoir, and leadership books. If you’re on the fence about writing your book, here are a few tidbits about what I offer:

1. Free Kick Start book meeting.

2. Eight years of ghostwriting and publishing experience.

3. Writing advice and book journey help.

3. Top-tier, high-level business book ghostwriting.

4. Guaranteed voice capture (it is one of my highest skills).

5. Publication Consulting, book coaching, and a willing ear?to?listen?to?help you succeed.

If you have a burning book idea and are looking for a top-level premium ghostwriter, I would love to talk to you about your book idea. Get in touch at:

JEFFREYMANGUS.COM

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